SYS-CON MEDIA Authors: PagerDuty Blog, Michael Jannery, Pat Romanski, Elizabeth White, Liz McMillan

News Feed Item

Supergoop!® Announces Investment Partnership With International Tennis Sensation And Modern Day Entrepreneur Maria Sharapova

Elevating the importance of sun protection as an essential step in daily skincare

NEW YORK, April 23, 2014 /PRNewswire/ -- Supergoop!® announces its partnership with entrepreneur and international tennis sensation Maria Sharapova, welcoming her to the Supergoop! team as a co-owner with Founder and CEO Holly Thaggard.  Supergoop! is the first and only multi-functional skincare line in prestige distribution with a foundation in UV protection and 100% dedication to sun safety. This partnership will be a vehicle for Supergoop! to spotlight the brand's mission to elevate skin cancer awareness alongside the many skincare and beauty benefits attributed to applying UV protection every single day. 

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7190451-supergoop-partnership-tennis-maria-sharapova-sun-protection-skincare

As founder of the growing business Sugarpova and modern day entrepreneur, Sharapova's decision to personally invest in Supergoop! supports her interest to take part in burgeoning trends in the beauty category. Together, Sharapova and Thaggard aim to spread the sun-safety message and become the leading voices in educating the global community to realize the benefits of incorporating sun protection into their daily routine.

"I'm thrilled to be partnering with a company like Supergoop!," says Sharapova. "As an avid user of Supergoop! daily, for a number of years, I was drawn to not only the quality of the product but also the opportunity to educate people around the world about the importance of practicing safe sun habits every day."

Through a multidimensional campaign that focuses on engaging activations year round, not just during the traditional sun months, Supergoop! and Sharapova will challenge consumers to think past "sunscreen" and seasonal use of sun protection and instead see it as an essential start to a healthy life habit. Sharapova will be the ambassador spreading the word as to the benefits of practicing safe sun habits with people across the globe and will connect with fans and consumers through social media and select retail activations.

Supergoop! has achieved an average annual triple digit growth since its launch at retail in 2007 and is already on trend to realize this benchmark in 2014.  Found in prestige retailers such as Sephora, Nordstrom, Birchbox, QVC and supergoop.com, with Sharapova as a key player in the company, the brand plans to further strengthen its domestic distribution and expand internationally while elevating the importance of UV protection on a global scale within the next 5 years.

"Skin cancer is diagnosed more frequently than all of the leading cancers combined. 1 in 5 Americans will be diagnosed with it in their lifetime, and yet through a simple act, it's primarily preventable. And, not only does the use of daily UV protection help safeguard against this life threatening illness, but it's also proven to be a key weapon in the fight against the signs of skin aging.  To date, there has not been a broad reaching voice for UV education and we've finally found our megaphone in Maria," says Thaggard.  "She is the ideal choice to own and champion this position and we value her as our ambassador of 'suncare as skincare'."

About Maria Sharapova
Maria Sharapova is in constant motion as a world traveler and manages to maintain, and more importantly grow, a formidable business presence internationally.  Maria's business empire is firing on all cylinders as she continues to represent major brands including:  Porsche, TAG Heuer, Nike, Evian, Head, Samsung, Sugarpova and Supergoop!  Maria is an athlete, designer, businesswoman, philanthropist, and social media mogul with 12+ million Facebook fans and is Bing's most searched athlete of 2013.

About Supergoop!®
The only prestige skincare brand completely dedicated to UV protection innovations and research and development, Supergoop! is dedicated to delivering healthy, multifunctional suncare formulas free of controversial ingredients. With patents pending for new, highly technical and effective formulas, Supergoop! has earned distinction in the industry. Awarded the Conde Nast Traveler Global Beauty Award and CEW INDIE Beauty Award, Supergoop! is at the forefront of new skincare product innovation. Supergoop! is currently available on air at QVC and on qvc.com, Nordstrom/Nordstrom.com, Sephora/Sephora.com, Birchbox.com and Supergoop.com. For more information, please visit www.supergoop.com.

 

Maria Sharapova with Supergoop! Founder & CEO Holly Thaggard

 

Supergoop! Founder & CEO Holly Thaggard

 

Supergoop! Co-Owner Maria Sharapova

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7190451-supergoop-partnership-tennis-maria-sharapova-sun-protection-skincare

SOURCE Supergoop!(R)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
In this demo at 15th Cloud Expo, John Meza, Product Engineer at Esri, showed how Esri products hook into Hadoop cluster to allow you to do spatial analysis on the spatial data within your cluster, and he demonstrated rendering from a data center with ArcGIS Pro, a new product that has a brand new rendering engine.
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
CloudBees, Inc., has announced a $23.5 million financing round, led by longtime CloudBees investor Lightspeed Venture Partners. Existing investors Matrix Partners, Verizon Ventures and Blue Cloud Ventures also participated in the round. The latest funding announcement follows earlier rounds of $4 million, $10.5 million and $10.8 million, bringing the total investment in CloudBees to just under $50 million since the company’s inception in 2010. Previous venture investment rounds were led by Ma...
“We are strong believers in the DevOps movement and our staff has been doing DevOps for large enterprise environments for a number of years. The solution that we build is intended to allow DevOps teams to do security at the speed of DevOps," explained Justin Lundy, Founder & CTO of Evident.io, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by minin...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Puppet Labs on Wednesday released the DevOps Salary Report, based on salary data gathered from Puppet Labs' industry-recognized State of DevOps Report. The data confirms that market demand for DevOps skills is growing, and that DevOps engineers are among the highest paid IT practitioners today. That's because IT organizations today are grappling with how to be more agile and responsive to the business, while maintaining the stability of their infrastructure. DevOps practices, such as continuous ...
AppDynamics, the application intelligence leader for software-defined businesses, announced the general availability of the AppDynamics Fall '14 Release. Serving the combined needs of IT and business teams across the enterprise, the latest release provides a comprehensive view across all aspects of digital performance in ultra large scale deployments. AppDynamics delivers Application Intelligence by building out advanced capabilities across the key areas of analytics, unified monitoring and D...
Can the spatial component of your Big Data be harnessed and visualized, adding another dimension of power and analytics to your data? In his session at Big Data Expo®, John Meza, Product Engineer and Performance Engineering Team Lead at Esri, discussed the spatial queries that can be used within the Hadoop ecosystem and their integration with GeoSpatial applications. The GIS Tools for Hadoop project was also discussed and its implementation to discover location-based patterns and relationships...
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...