|By PR Newswire||
|April 23, 2014 06:04 PM EDT||
LAKE DALLAS, Texas, April 23, 2014 /PRNewswire/ -- With millions of adults actively engaged in buying products or services from independent sales representatives, the prevalence of direct selling is high, new research from Harris Poll shows. The study was commissioned by Direct Selling News, the industry's leading trade publication.
The online survey of 2,060 U.S. adults 18 and older found that 156 million people1, 66 percent of U.S. adults, have made a purchase from a direct seller — buying a consumer product or service person-to-person away from a fixed retail location. Of those, about 81 million people2 have done so within the past six months.
"Direct selling has evolved a lot over the past 50 years," said John Fleming, publisher and editor in chief of Direct Selling News. "Today, many of the companies that utilize the distribution channel refer to it as social selling, network marketing or referral marketing. But whatever the name, with one in three U.S. adults making a purchase in this way in the past six months, it is a powerful part of the economy indeed."
Other key findings from the survey include:
- Generation Y embraces direct sellers. Among adults age 18-34, 54% of men and 42% of women have made a direct selling purchase in the past six months.
- Direct selling consumers are embracing technology. Online is the most common way for customers to make a purchase from a direct seller, with 42 percent of all adults ever having done so.
- But face-to-face interaction continues to drive success in this way of doing business. Among adults age 18 or older: 33% have purchased from a direct seller in a group setting, such as a party, in someone else's home; 24% have purchased from a direct seller at a demonstration for a product or service; 22% have purchased from a direct seller one-on-one in their own home; 21% have purchased from a direct seller at a trade show or similar type of event; 20% have purchased from a direct seller in a group setting, such as a party, in their own home; 20% have purchased from a direct seller one-on-one in another setting; and 12% have purchased from a direct seller at a seminar or presentation for a product or service.
This survey was conducted in advance of a larger, custom research project Harris Poll will undertake on behalf of DSN.
"Direct selling is an experience shared by millions of Americans. Our goal is to better educate and explain its scope today," Fleming said. "It is our hope that this research and our continued work with Harris will provide better value for industry leaders, regulators, consumers and anyone else interested in better understanding this channel of distribution and tapping into the strength that it offers."
For a more comprehensive look at the findings, visit: www.directsellingnews.com.
This survey was conducted online within the United States by Harris Poll on behalf of Direct Selling News from April 3 to April 7, 2014, among 2,060 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and complete definition of direct selling, please contact DSN Publisher and Editor in Chief John Fleming, [email protected].
ABOUT DIRECT SELLING NEWS
Direct Selling News is the only trade publication serving the executive-level ranks of direct selling companies and their suppliers. Based in Lake Dallas, Texas, DSN is celebrating its 10th anniversary.
ABOUT NIELSEN & HARRIS POLL
On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll. Nielsen Holdings N.V. is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
1 Figure (156,373,163) calculated by multiplying the 66% of adults who made a direct selling purchase by the total adult population (236,929,035 per the 2013 Current Population Survey).
2 The number of adults who have made a direct selling purchase in the past six months (81,314,045) is calculated by multiplying the proportion of consumers who have made a direct purchase in the past six months by the number who have ever made a purchase (52%*156,373,163).
Contact: John Fleming
SOURCE Direct Selling News
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of present...
Mar. 1, 2015 12:00 AM EST Reads: 2,922
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
Feb. 28, 2015 05:00 PM EST Reads: 1,342
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
Feb. 28, 2015 05:00 PM EST Reads: 1,151
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Feb. 28, 2015 04:00 PM EST Reads: 1,374
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been ...
Feb. 28, 2015 04:00 PM EST Reads: 1,088
Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
Feb. 28, 2015 03:45 PM EST Reads: 2,202
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...
Feb. 28, 2015 03:30 PM EST Reads: 3,979
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Feb. 28, 2015 03:15 PM EST Reads: 1,242
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
Feb. 28, 2015 03:00 PM EST Reads: 2,161
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
Feb. 28, 2015 02:00 PM EST Reads: 1,211
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Feb. 28, 2015 01:45 PM EST Reads: 1,142
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Feb. 28, 2015 01:15 PM EST Reads: 1,025
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
Feb. 28, 2015 01:15 PM EST Reads: 2,391
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...
Feb. 28, 2015 01:00 PM EST Reads: 1,491
Application metrics, logs, and business KPIs are a goldmine. It’s easy to get started with the ELK stack (Elasticsearch, Logstash and Kibana) – you can see lots of people coming up with impressive dashboards, in less than a day, with no previous experience. Going from proof-of-concept to production tends to be a bit more difficult, unfortunately, and it tends to gobble up our attention, time, and money. In his session at DevOps Summit, Otis Gospodnetić, co-author of Lucene in Action and founder...
Feb. 28, 2015 01:00 PM EST Reads: 1,260