Click here to close now.

SYS-CON MEDIA Authors: Yeshim Deniz, Liz McMillan, Lori MacVittie, Elizabeth White, Eva Belanyiova

News Feed Item

Mobile Cloud Services Platforms: The Back-End of Mobile Apps

DUBLIN, Ireland, April 23, 2014 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/94dlzk/mobile_cloud) has announced the addition of the "Mobile Cloud Services Platforms: The Back-End of Mobile Apps" report to their offering.
     (Logo: http://photos.prnewswire.com/prnh/20130307/600769 )


The explosion of mobile applications and devices has lead to an extremely crowded and fragmented market leaving mobile developers searching for new opportunities to differentiate and improve the user experience. Increasingly, successful mobile apps are supported by data feeds and services in the cloud such as databases, messaging, location, and social networking status. At the same time, enterprises are realizing the importance of the mobile channel and are moving beyond devices and applications devising new strategies to broaden their reach. Extending enterprise data and services to mobile developers via APIs is an approach enterprises are increasingly pursuing. These macro trends are driving demand for mobile cloud services platforms.

Mobile cloud services platforms are software suites that help enterprises create and manage APIs that extend data to mobile developers. These platforms also help mobile developers integrate APIs into their applications and support the network side or back-end of their apps. Over the past few years, vendors have focused on either servicing mobile developers with mobile back-end-as-a-service (mBaaS) solutions or enterprises with API management platforms. These types of platforms are quickly merging into a single offering connecting mobile developers with enterprise data and back-end services.

We expect the market for mobile cloud services platforms to grow from $579 million USD in 2013 to $4.4 billion USD in 2017. A large portion of the revenues generated from the market will be from API management and discovery services, where as back-end services will comprise a shrinking share of revenues.

The myriad of Internet connected mobile devices that continue to come to market has overwhelmed content providers and enterprises in their efforts to support multiple device types with integrated applications. To overcome these challenges a new computing architecture is emerging that separates the client side UI from the content and server side logic. Mobile cloud services platforms are playing into this trend by providing uniform data feed and services that allow application developers to focus on building the client side of the application. This reduces cost as mobile application developers typically have limited experience with server side software and vice versa. The primary value proposition of mobile cloud services providers is helping enterprises mobile enable their data and helping mobile developers simplify the process of creating a back-end for their apps.

The expanding opportunity for mobile cloud services platform is attracting numerous competitors and the marketplace is quickly becoming crowded. The space has attracted significant amounts of venture capital and Fortune 500 companies, such as Facebook, Intel, and Ca are acquiring market players.


Key Topics Covered:

1. Introduction

2. Market Structure

3. Market Opportunity

4. Marketing Strategies

5. Forecasts

6. Competitive Analysis

7. Future Outlook

8. Recommendations

9. Profiles


Companies Mentioned:

  • 3Scale
  • AOL
  • ATT
  • Adobe
  • Aepona
  • Amazon
  • Apigee
  • Apis.io
  • AppMobi
  • Appcellerator
  • Axway
  • Blue Via
  • Ca
  • Cloudmine
  • DeltaCloud
  • Deutch Telecom
  • Dropbox
  • Emergent One
  • Exicon
  • Facebook
  • FeedHenry
  • Google
  • HP Cloud
  • IBM
  • Intel
  • Kasabi
  • Kii
  • Kinvey
  • Layer 7
  • Lean Engine
  • Mashape
  • Mashery
  • Microsoft
  • MuleSoft
  • Netflix
  • OneApi
  • Oneall
  • Oracle
  • Parse
  • Programmable Web
  • Rackspace
  • RhoMobile
  • SOA Software
  • Salesforce.com
  • Sencha
  • Singly
  • Socrata
  • Software AG
  • Stackmob
  • Storage Made Easy
  • Telefonica
  • Tibco
  • TokBok
  • Twitter
  • Unified Cloud API
  • Vordel
  • WSO2
  • Yahoo



For more information visit http://www.researchandmarkets.com/research/94dlzk/mobile_cloud


Media Contact: Laura Wood , +353-1-481-1716, [email protected]


SOURCE Research and Markets

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
DevOps Summit at Cloud Expo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, @DevOpsSummit sessions at Cloud Expo, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all Containers and Microservi...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
Akana, a leading provider of API Management, API Security and Cloud Integration solutions, announced that it is introducing DevOps automation to the API lifecycle. New capabilities in Akana's API Management platform significantly reduce the time required to update API definitions and versions. DevOps teams will be able to work faster in designing and developing APIs, as well as managing them at runtime and publishing them to a portal.
SYS-CON Events announced today that SUSE, a pioneer in open source software, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SUSE provides reliable, interoperable Linux, cloud infrastructure and storage solutions that give enterprises greater control and flexibility. More than 20 years of engineering excellence, exceptional service and an unrivaled partner ecosystem power the products and support that help ...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it!
IndependenceIT has been selected by nGenx to power Windows-based DaaS and application delivery on Google Compute Engine to support the delivery of GoldMine Cloud software. For independent software vendors (ISVs) like GoldMine, this expands the theater of operations to increase revenue opportunities while reducing software management and maintenance liabilities. IndependenceIT was selected by application and desktop pioneer, nGenx, to deliver its “Bring Your Own Cloud” strategy to GoldMine and o...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today DevOps.com will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Launched in 2014, DevOps.com has quickly established itself as an indispensable resource for DevOps education and community building. DevOps.com make it their mission to cover all aspects of DevOps – philosophy, tools, business impact, best practices and more.
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
Imagine a world where targeting, attribution, and analytics are just as intrinsic to the physical world as they currently are to display advertising. Advances in technologies and changes in consumer behavior have opened the door to a whole new category of personalized marketing experience based on direct interactions with products. The products themselves now have a voice. What will they say? Who will control it? And what does it take for brands to win in this new world? In his session at @Thi...
"Vormetric is a data security company. We secure information at rest and our customers are some of the largest organizations in the world. The threats that are coming around today are either from state-sponsored activities and organized crime, and the intent is to steal information," explained Derek Tumulak, Vice President of Product Management at Vormetric, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
ThingsExpo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, ThingsExpo sessions, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all DevOps, Containers and Microservices sessions as well. Regi...