SYS-CON MEDIA Authors: Pat Romanski, Jnan Dash, Elizabeth White, Yeshim Deniz, Nikita Ivanov

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Hong Kong Houseware, Textile Fairs Attract Nearly 46,000 Buyers



Twin Home-Product Fairs Finish Successful Four-Day Runs

Hong Kong, Apr 24, 2014 - (ACN Newswire) - The HKTDC Hong Kong Houseware Fair and the HKTDC Hong Kong International Home Textiles and Furnishings Fair ended their four-day shows at the Hong Kong Convention and Exhibition Centre (HKCEC) yesterday. Together, the two fairs hosted close to 2,300 exhibitors from 36 countries and regions and welcomed nearly 46,000 buyers.

Double-Digit Buyer Growth

Houseware fair buyers came mainly from the Chinese mainland, Taiwan, India, Japan, the United States, South Korea, Australia, the United Kingdom, France, Canada and Germany. Buyer attendance from a number of Asian and emerging markets recorded double-digit growth, including South Korea, Taiwan, the mainland, India, Indonesia and Thailand.

The Hong Kong Trade Development Council (HKTDC) organised 126 buying missions to the two fairs. Among the more than 6,500 global buyers were many quality buyers from emerging markets, including Hungary's Hungaro Management Ltd, India's Home Town (Future Retail Ltd), Poland's FPH Witeks Adam Witek and Russia's Ourrson Co Ltd.

Small-Order Trend

HKTDC Deputy Executive Director Benjamin Chau noted that sourcing sentiment at the two fairs was positive, with good demand for green and trendy products. Buyers also continued to favour the trend toward "small and frequent orders". This was underlined by the success of the fairs' Small-Order Zone, which featured nearly 400 showcases offering some 4,000 products. The zone attracted nearly 19,000 buyer visits, generating about 34,000 business connections. An online version of the zone was also set up, offering instant payment via PayPal.

Asian Orders for Local Company

Technical Development (HK) Ltd was among the local companies pleased with the buyer turnout at the houseware fair. The company designs and manufactures such products as wine openers, two-speed milk stirrers and bacteria-free dustbins. Company CEO Brian Sun said he had received substantial orders from Korean, Singaporean and Taiwanese buyers. "We also received invitations from Sogo and Citysuper to promote our products at their stores," he said.

Hong Kong plastics manufacturer Star Industrial Co, Ltd, known for its Red A products, held a press briefing at the houseware fair to launch its new CreA brand. The new line highlights products targeting small families, including an adjustable/rotating strainer and a 5-in-1 measuring spoon, which includes a measuring container for a one-person serving of noodles. The HKTDC's Design Gallery will soon feature CreA products.

UK Company Finds Japanese Partner

Overseas companies also did good business at the fairs. UK company Queen Anne Tableware Ltd received orders on-site. Commercial Manager Gary Sadler said the company was looking for distributors in Asia, and had successfully formed a partnership with a Japanese company at the fair.

Canadian tableware manufacturer Knack3 Inc, exhibiting at the houseware fair for the first time, attracted strong interest from traditional market buyers, including Australia, Italy, Japan, the Middle East and New Zealand. Company President Len Walker said he had received orders during the first two days of the fair.

Happy Buyers

International houseware e-retailer Westwing, which boasts a turnover of 42 million euros a year on its Russian online shopping site, was among the buyers. "I was able to find niche small furniture I had been looking for at the India Pavilion," said company representative Igor Belozerov.

Thailand hypermarket operator Big C Supercenter Public Co, Ltd, with annual purchasing of US$8 million, found a wide selection of products from all over the world at the houseware fair. "They included such interesting items as recycled storage boxes," said company representative Phatrapee Chaengjenkit. "And we are now in discussions with the merchandisers to finalise our orders."

Photo download: http://filesharing.tdc.org.hk/hktdc/download.php?fid=_phpz5lbvh

Video: Houseware Fair product launches and zones
http://youtu.be/meCEcplaKiQ

Fair Websites -
Houseware Fair: http://www.hktdc.com/hkhousewarefair
Home Textiles & Furnishings Fair: http://www.hktdc.com/hkhometextilesfair


About HKTDC

A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com. Follow us on Google+, Twitter @hktdc, LinkedIn.

Google+: http://plus.google.com/+hktdc
Twitter: http://www.twitter.com/hktdc
LinkedIn: http://www.linkedin.com/company/hong-kong-trade-development-council

Source: HKTDC

Contact:
HKTDC
Corporate Communication Department
Joe Kainz
Tel: +852 2584 4216
Email: [email protected]




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