SYS-CON MEDIA Authors: Elizabeth White, Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

News Feed Item

PubMatic and So-net Media Networks Bring Localized Programmatic Advertising Platform to Japanese Market

Ad-tech company PubMatic continues expansion into Japan; debuts Japan-tailored solution with dedicated service support through strategic partnership with So-net Media Networks

TOKYO, April 24, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers and So-net Media Networks, part of the So-net Corporation, today announced during an exclusive preview event in Tokyo that it is launching a version of PubMatic's Strategic Selling Platform (SSP) specifically tailored for the Japanese advertising market, accompanied by dedicated staff for support. PubMatic's platform enables real-time bidding (RTB) across desktop, mobile, video and private marketplace and will allow Japanese publishers to leverage some of the most advanced functionality available in the global marketplace. In addition, the partnership provides in-market consulting and support to build strategies to maximize revenue as programmatic advertising grows in Japan.

The PubMatic SSP has been tailored to align with the characteristics of the Japanese market; the platform will offer a host of market-specific features, including the ability to sell digital advertising in local Japanese currency and local time zone reporting. This will provide Japanese publishers with full transparency of real-time campaign activity in addition to the benefit of global platform features including brand control with global and regional support.

"As the global online advertising industry continues to evolve, we are seeing a need for a much more localized approach," commented Rob Jonas, Global Chief Revenue Officer at PubMatic. "No two advertising markets are the same and every region has very specific requirements. Whether there are region-specific issues such as brand control, or the need to trade in local currency or across multiple screens, having country-specific focus is a key factor in helping publishers succeed. We are committed to solving complexity around RTB so the Japanese programmatic market can expand effectively.

"Japan is a burgeoning ad tech market. We are committed to continuing the expansion of our operations and developing our team in the market. With a local data center and a team on the ground, we are looking forward to continuing to work closely with So-net Media Networks to support local publishers developing their business models and extend our services to local advertisers, DSPs and ad networks."

The debut of PubMatic's Japanese offering follows its recent launch into the region and the announcement of a partnership with So-net Media Networks, which saw PubMatic become Japan's first independent global strategic sell-side platform. As part of this partnership, PubMatic has enabled reseller functionality, which will allow So-net Media Networks to act as an admin on the platform, capable of providing publishers with detailed reports and local support.

Takeshi Jibiki, President at So-net Media Networks added: "Japan is one of the most innovative markets open to new digital advertising models. In fact, IDC recently identified that by 2016, RTB spend in Japan would reach USD 1.1 billion and stated it has one of the highest growth rates in the world in terms of RTB spending. We are therefore delighted to be announcing the bespoke PubMatic platform which will give the local context required to truly make the most of digital advertising."

The PubMatic platform will be available broadly in Japan from May 14, 2014.

About So-net Media Networks:
Established in March 2000, So-net Media Networks is a consolidated subsidiary of Japan's major Internet Service Provider (ISP) So-net Corporation. So-net Media Networks provide several kinds of digital advertising solutions including Demand Side Platform "Logicad", one of the leading DSPs in Japan.

About PubMatic
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Its innovative solutions help content providers drive the highest value for their digital media assets, enable media buyers to find quality audiences, and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic's Programmatic Advertising Platform, proprietary technology and advanced mobile capabilities are utilized by premium global publishers around the world. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), PubMatic also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in both 2012 and 2013, PubMatic has offices worldwide with headquarters in Redwood City, California.

For further information, please contact:                      

PubMatic EMEA & APAC:
Mital Goel
Corporate Communications Manager, EMEA & APAC
[email protected]
T: +447947461250

PubMatic USA:
Paige F. MacGregor
Corporate Communications Manager, USA
[email protected]
T: (646) 225-6616

SOURCE PubMatic

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
Lori MacVittie is responsible for education and evangelism of application services available across F5's entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senio...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
SYS-CON Media announced today that Skytap blog on "DevOps Journal" exceeded 84,000 story reads. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Noel Wurst is the managing content editor at Skytap. Skytap provides SaaS-based dev/test environments to the enterprise. Skytap solution removes the inefficiencies and constraints that comp...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.