SYS-CON MEDIA Authors: Scott Bampton, Greg Ness, Elizabeth White, Glenn Rossman, Pat Romanski

News Feed Item

EMEA enjoys highest paid search advertising click-through rate on record, finds new Kenshoo study

-- Germany has lowest CPC in EMEA, while in the UK mobile phone devices now account for 31% of paid search spend and clicks

LONDON, April 24, 2014 /PRNewswire/ -- Digital marketers in Europe Middle East & Africa (EMEA) generated the highest click-through rate (CTR) on record for the region in the first quarter of 2014, up 29% year-on-year (YoY) to 2 percent. Paid search revenue rose 6% YoY with spend up 2%.

(Logo: http://photos.prnewswire.com/prnh/20140212/668568-a )

The findings come from a new quarterly paid search study released today in the Q1 2014 EMEA Search Advertising Trends infographic from Kenshoo (www.Kenshoo.com), the global leader in predictive media optimisation technology.

"The rise in CTRs in EMEA underlines the strength of paid search for marketers in the region. It's down to the fact that marketers are getting more sophisticated in their use of the paid search advertising, tailoring their messaging to engage and captivate consumers," said Rob Coyne, Managing Director, EMEA, for Kenshoo.

EMEA Paid Search Performance Metrics



QoQ

YoY

Cost per click

+7%

+6%

Spend

-6%

+2%

Advertiser revenue

+5%

+6%

Impressions

-25%

-25%

Clicks

-12%

-3%

Click-through- rate

+18%

+29%




At a country level, the data shows that Germany is currently an enviable location for paid search marketers, with cost-per-click (CPC) rates now among the lowest in the region at €0.28 and a higher CTR, 2.8%, than either France or the U.K. Finland was found to have the highest CPCs at €0.84.

Country CPCs and CTRs



U.K.

France

Germany

Cost-per click

€0.38

€0.34

€0.28

Click through rate

2.3%

0.9%

2.8%




In the U.K., paid search CPC for mobile phones has steadily risen to the point where it is now the same as tablet devices €0.34. This indicates the increased competition for mobile phone clicks and the greater value that marketers place on reaching consumers on the move. In total, mobile devices (phone and tablet) now account for 31% of U.K. paid search spend and 31% of clicks.

Data points reflect more than 45 billion search ad impressions on search engines such as Google, Bing, Yahoo, Baidu, and Yahoo Japan across a sample of advertisers and agencies using Kenshoo in the EMEA region for the past 5 quarters.

About Kenshoo

Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimisation technology. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath, and Kenshoo Halogen to direct more than £120 billion in annualised online client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include Accor, Burberry, GroupM, Havas Media, John Lewis, and Tesco. Kenshoo has 22 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.

Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and ...
We live in a time when seconds – even milliseconds – can have a dramatic economic impact on your company’s future. With technology being the primary conduit for consumer interaction, the user experience is at center stage. User experience will be a deciding factor in separating the future winners from the losers. By building more speed and agility into the application delivery process, DevOps prom...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public clou...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-qu...
SYS-CON Events announced today that Stratogent will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Stratogent is a custom managed services organization based in San Mateo, California. We design, implement, and support mission critical infrastructure 24x7 on premises, in datacenters and in t...
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product...
SYS-CON Events announced today that Grid Dynamics, the leading provider of scalable eCommerce technology solutions, will exhibit at DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Grid Dynamics is a leading provider of open, scalable, next-generation commerce technology solutions for Tier 1 retail. Grid Dynamics h...
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--co...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterp...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "th...