SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Kill Cliff® Extends its Sports Recovery Drink Line with Addition of Third Flavor

Lemon-Lime Joins Family of Premium Sports Beverages in Rexam 12 oz. Sleek® Cans

CHICAGO, April 24, 2014 /PRNewswire/ -- Just in time for spring, Kill Cliff sports recovery drink has extended its line to include a third delicious flavor: Lemon-Lime.

Kill Cliff has added lemon-lime flavor to its line of sports recovery drinks in Rexam 12 oz. Sleek® cans.

Available in Rexam 12 oz. Sleek® cans, Kill Cliff's sports recovery drink formula is a proprietary mix of functional, gluten-free, recovery-supporting ingredients including essential vitamins, enzymes, plant extracts and electrolytes. It is specifically designed to replenish micronutrients and support the body's inflammation system, integral parts of recovering from strenuous exercise and physical exertion. And like Kill Cliff's Blood Orange and Pomegranate-Watermelon, Lemon-Lime has just 15 calories, 25mgs of caffeine and no sugar.

"Rexam has seen our company grow from a start-up with one flavor to a three-flavor freight train and that aluminum can has been key to our success," said Kill Cliff Founder Todd Ehrlich.

Kill Cliff chose Rexam Sleek cans because of their durability, portability, recyclability and brand differentiation. Aluminum cans are the most sustainable packaging choice in the world, as they are recycled at more than double the rate of any other beverage package.

Rich Grimley, president and CEO, Rexam BCNA commented on Kill Cliff's expansion. "Our Sleek cans continue to deliver, grabbing consumers' attention on store shelves with their colorful, reflective graphics, while also providing the best in supply chain economics, including superior recycling, filling, distribution and retail display efficiencies. This remains the perfect package to help Kill Cliff further strengthen its brand and grow its business."

Kill Cliff Lemon-Lime is available now at www.KillCliff.com and will hit Vitamin Shoppe stores nationwide later this month, as well as General Nutrition Center (GNC) stores shortly thereafter.

About Kill Cliff

Founded and created by a former Navy SEAL, Kill Cliff® – The Recovery Drink, is a premium sports beverage formulated with quality functional ingredients which aid in recovering from strenuous activity and physical exertion. Kill Cliff is an alternative to everyday beverage choices; no sugar, no artificial colors and no artificial flavors. Packed with essential vitamins, electrolytes, plant extracts and enzymes, Kill Cliff delivers key micronutrients that support the body's inflammation system and help in converting other nutrients to sugar or energy for the body to thrive.

Available in Blood Orange, Pomegranate-Watermelon and Lemon-Lime flavors, Kill Cliff is sold at Vitamin Shoppe and GNC stores nationwide and select grocery and convenience stores in the Southeast as well as online at KillCliff.com.

Headquartered in Atlanta, the Kill Cliff team includes accomplished military veterans and endurance athletes committed to supporting philanthropic organizations sharing common interests, including The Navy SEAL Foundation, The Red Circle Foundation and Wounded Wear. Test Positive for Awesome®. Visit www.KillCliff.com and follow us on Facebook, Twitter, and Instagram.

About Rexam

Rexam is a leading global beverage can maker. We are business partners to some of the world's most famous and successful consumer brands. Our vision is to be the best beverage can maker in the world.

We have 55 can making plants in more than 20 countries and employ around 8,000 people. In 2013 our sales were in the region of $6.5 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. Visit www.rexam.com for further information.

Rexam delivers strong Sustainability improvements.

Photo - http://photos.prnewswire.com/prnh/20140423/77853
Logo - http://photos.prnewswire.com/prnh/20120711/CG38561LOGO

SOURCE Rexam

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