|By Business Wire||
|April 24, 2014 01:33 PM EDT||
J&L Marketing announced today that Vice President of National Accounts Jamil Zabaneh will serve as a featured speaker at the 16th Digital Dealer Conference and Exposition May 6 through 8, 2014 in Atlantic City, NJ.
During his session—titled “Digital Domination”—Zabaneh will reveal how dealerships can reach 100 percent of their target audience, 100 percent of the time with digital advertising. He will focus on best practices for banner ads and landing pages, as well as share common mistakes and how to avoid them. The presentation will also address how digital advertising works not only for branding, but how effective it is for promotional marketing when used in conjunction with a multi-channel approach.
“With 85 percent of consumers starting the car-buying process online, it’s imperative that dealerships have a strategy in place to connect with those customers while they’re on the Internet,” said Zabaneh. “I’ll be walking dealers through a step-by-step process they can use to put digital advertising to work for them that taps into the latest technology. And it’s proven to deliver immediate and significant ROI.”
The Digital Dealer Conference and Exposition is a three-day premier event dedicated to the latest Internet and technology solutions for automotive professionals, and past conferences have drawn more than 1,000 dealers and managers from across the country.
Zabaneh has also presented at 20 Groups, OEM conferences, parts and service clubs, and universities across the country. His areas of expertise include digital advertising, strategic planning, new business development, automotive direct marketing, lead generation, customer retention and sales management. As a Gen Y himself, he understands the importance of digital marketing and—more importantly—how to effectively use it.
Digital Domination is considered a must-see for conference attendees. For more information, contact Jamil Zabaneh at [email protected] or 502-457-1386—or stop by Booth 329 to speak with him directly.
Founded in 1991, J&L Marketing is the nation’s highest rated automotive owner marketing agency. The company is SSAE Certified and recognized throughout the industry for its data security and data analytics. Using data driven strategies powered by its proprietary program, J&L works with clients to design and execute their direct marketing efforts. J&L Marketing’s automotive equity data mining and lead generation, sales events, customer pay service clinics, email, direct mail, microsites and virtual BDC provide a complete range of automotive multi-channel direct marketing solutions for both sales and fixed operations. The company is a preferred vendor with BMW, Chrysler, GM, Mercedes-Benz and MINI. More information is available at www.jandlmarketing.com.