|By PR Newswire||
|April 24, 2014 02:55 PM EDT||
MOBILE, Ala., April 24, 2014 /PRNewswire-iReach/ -- Salespeople in the automotive world often are characterized as tactical and underhanded. While that reputation may represent segments of the industry, progressive car dealerships like Joe Bullard Auto in Mobile Ala. are fighting to break free from those ideas consumers have about automotive dealers. Ken Hoffman, Joe Bullard Infiniti sales consultant, is one of the individuals leading the way to a better car shopping experience as he recently was recognized by Infiniti for receiving perfect customer surveys for an entire year.
"Most people go into a car dealership expecting the worst," Hofman said. "By projecting an image that is helpful rather than aggressive, you win the confidence of a lot of people."
As a Customer Satisfaction Leader, Hofman has been part of the Joe Bullard Infiniti team for nearly 10 years. With a background in the insurance industry, Hofman says he is happy he made the switch to automotive.
"Both insurance and vehicle sales are people industries. But you have something tangible to sell with autos. With vehicles, you're selling wants and needs. With insurance, it's more hopes and fears. I'm glad I made the switch."
Hofman's no-pressure, friendly approach to automotive sales is a key part of what has led to his success in the automotive world. While steering the process, Hofman says he spends a good amount of time listening to what prospective buyers need. By starting the process with the question, 'what do you need me to do for you?' many consumers begin identifying attributes they are looking for in a vehicle or hot-button issues they've had bad experiences with in the past."
Dealing with luxury cars like the Infiniti Q60 filled with the latest tech and conveniences, Hofman extends his expertise past the sales floor as he invites customers back to the dealership with any questions about their vehicles after purchase.
"People spend a long day looking at vehicles. By the time you go through a full delivery, people have had enough," Hofman said. "I'm happy to spend as long as anyone wants at delivery, but after about 30 minutes you begin to see that most people are ready to go. I always pair cell phones with the Bluetooth® Hands-free Phone System and set the Homelink® garage door opener before they leave. [I] emphasize that the end of the delivery is not their last chance to ask a question."
While Hofman is one of the leaders of the Joe Bullard Infiniti sales staff, the dealership's culture and training ensures a friendly atmosphere for anyone who steps foot on the lot. For more information about Joe Bullard Infiniti and its offerings, visit www.infinitiofmobile.com or call the dealership at 251-378-4360.
Media Contact: Casey Wright, Joe Bullard Auto, 251-378-4360, [email protected]
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SOURCE Joe Bullard Auto