SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Death By Debris - A Highway "Killer" Hiding In Plain Sight

Highway Debris; Highest Levels in Years; 25,000 Debris Related Collisions Each Year in North America; New Concerns and Renewed Awareness of the Problem.

RAINBOW, Calif., April 24, 2014 /PRNewswire/ -- Avoiding "Deadly Garbage" on our highways is becoming a real problem for a larger proportion of Americans. The share of drivers saying they have either "hit a piece of debris, been hit by flying debris or had to swerve to avoid debris," has grown dramatically in recent years. The most recent study by the American Automobile Association Foundation for Traffic Safety estimates that vehicle-related road debris causes about 25,000 collisions and more than 100 deaths each year in North America. Unsecured or poorly secured items that can become "life threatening" to other unsuspecting motorists include home furnishings, building materials and YES… even our beloved Christmas trees.

Published German Automobile Club crash test calculations state that "objects travelling at 30 mph that come to a sudden stop are as much as 25 times heavier." This means that a 70 lb. piece of furniture falling out of a pickup, for example, would hit its target with the force of an object that weighs around 1,750 lbs. Obviously, a potentially "fatal" accident for anyone suffering  a "direct hit" from this deadly "domestic" missile.

A company at the forefront of providing the solution to this issue is "Fasty North America, Inc.,"   a California based light load cargo strap provider.  In a recent discussion with industry insiders, Roberto Frulla, President, stated that "Many homeowners transporting household items or building materials use careless tie down methods or use unsuitable poor quality tie-downs that snap or loosen under pressure. We are constantly looking for ways to keep our customers safer, offering products that are easy to use, and really work.  A good example is our 'Fasty Strap™'… it's the easiest, quickest, strongest tie-down in its class. We call Fasty Strap™ … the 'Just in Case Strap' … It's got multiple uses, and should be 'standard' in every home or vehicle in preparation for whatever 'tie down' situation life throws at you."

According to the New York Times, at a cost of $55 Million per year, California highway workers "harvest" an estimated 140,000 cubic yards of road debris, enough to fill 8,750 dump trucks. Brooms, ladders, couches, tool boxes, mattresses, lumber, dry wall and everything else that can become "airborne and fatal" are collected daily, and estimates state that 70% of this debris is "accidental or negligent" … thanks to poorly secured loads. 

Lawmakers country wide have ramped up penalties for vehicle operators who operate without properly securing their loads. However, more public awareness programs need to implemented to help eradicate the "casual, do it yourself attitude" of the average vehicle owner. The "many" who think a few pieces of twine is plenty good enough to secure a box spring and mattress to their vehicle's roof or truck bed, and then race down the highway at 75 mph. One thing is for sure; the situation is not improving and makes daily driving increasingly hazardous for the more responsible highway users among us … just one more obstacle to worry about as we "unsuspectingly" traverse our nation's highways.

About Fasty North America, Inc.  

Fasty North America, Inc., is the exclusive North American Distributor of the amazing Fasty Strap™

YouTube: http://goo.gl/4EOO74

Facebook :  www.facebook.com/fastyusa    

LinkedIn :   http://linkd.in/1pwDGYG  

Twitter :  twitter.com/fastystrap

USA:   760-525-5232      :   CANADA: 250-634-0790                   

www.FastyStraps.com   :   www.fastycanada.com

Press Contact: Roberto Frulla.
Phone: 760-525-5232.
Email: [email protected]

http://www.FastyStraps.com -   Fasty Straps™ are the easiest, quickest, strongest  "light load" tie down strap ever made, and is the only tie down in the world with a LIFETIME REPLACEMENT GUARANTEE.  !!!!!!!! NOW AVAILABLE IN NORTH AMERICA !!!!!!!!! Precision engineered and manufactured in Sweden for 30 years to Volvo standards -Fasty Straps™ carries the prestigious ISO, TUV (OSHA LAB) manufacturing certificates, making it the world's most "decorated" tie down... see our website for more information!!

Video - http://www.youtube.com/watch?v=nN1S9ux37uE 
Photo - http://photos.prnewswire.com/prnh/20140423/77860

SOURCE Fasty North America, Inc.

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