|By PR Newswire||
|April 25, 2014 02:08 AM EDT||
BAODING, China, April 25, 2014 /PRNewswire/ -- Yingli Green Energy Holding Company Limited (NYSE: YGE) ("Yingli Green Energy" or the "Company,") the largest vertically integrated photovoltaic ("PV") module manufacturer in the world, known as "Yingli Solar," today announced that it hosted a group of more than 100 international journalists from China, Japan, Singapore, Malaysia, Thailand and Australia at its corporate headquarters in Baoding, China from April 21st through 23rd. The press tour reflects the Company's increased prioritization of emerging markets and its efforts to maximize the impact of global marketing activities, including Yingli Green Energy's sponsorship of the 2014 FIFA World Cup Brazil™.
During the press tour, which coincided with the Earth Day, global media representatives met with Yingli Green Energy executives who presented the Company's latest news and technology updates, and hosted round-table discussions that engaged key media influencers on sustainability issues. Highlighted topics ranged from the Company's strategic initiatives in emerging markets to the Company's high-profile global marketing activities, especially its sponsorship of the FIFA World Cup.
As Yingli Green Energy is the first Chinese and the first renewable energy company to sponsor the FIFA World Cup in the tournament's history, the Company's marketing campaign for the event, "All Under One Sun," incorporates elements of Chinese culture into the message of sustainability awareness. The "All Under One Sun" campaign encompasses both digital promotions and the Company's activities on-site in Brazil.
Ms. Judy Tzeng Lee, Vice President of Global Marketing, explained this marketing approach, commenting that, "As a Chinese company that is also a global solar industry leader, it is not enough to drive demand for renewable energy through our marketing activities. We also have the responsibility to bring our Chinese heritage to the world stage."
Mr. Yiyu Wang, Chief Financial Officer, offered media an overview of the Company's objectives and strategy in emerging markets. He remarked that, "Yingli is already reaping benefits from its investments in dedicated, local teams in emerging markets, where we are pleased to have forged deep relationships with leading engineering, procurement, and construction firms, and project developers. Yingli's strong brand-name recognition in the PV industry -- due in part to our FIFA World Cup sponsorship -- drives demand for our high-quality PV products in the world's fastest-growing solar markets."
As outlined in the Company's Q4 2013 earnings report, the Company's sales to emerging markets increased by more than 600% in 2013 over 2012. High-priority emerging markets for the Company include Australia and countries in the Asia-Pacific, Latin America, and Africa.
Mr. Liansheng Miao, Chairman and Chief Executive Officer of Yingli Green Energy, remarked, "As the world's largest solar panel manufacturer, Yingli Green Energy is excited to implement innovative global marketing strategies that solidify our foothold in emerging markets and elevate our brand identity. We are pleased to share our ideas with the press and to begin a dialogue with key stakeholders from emerging markets around the importance of sustainability."
About Yingli Green Energy
Yingli Green Energy Holding Company Limited (NYSE: YGE), known as "Yingli Solar," is the world's largest photovoltaic module manufacturer in terms of production capacity and shipments. Yingli Green Energy's manufacturing covers the photovoltaic value chain from ingot casting and wafering through solar cell production and module assembly. Headquartered in Baoding, China, Yingli Green Energy has more than 30 regional subsidiaries and branch offices and has distributed more than 9,000 MW PV modules to customers worldwide. For more information. please visit www.yinglisolar.com and join the conversation on Facebook, Twitter and Weibo.
Safe Harbor Statement
This press release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond Yingli Green Energy's control, which may cause Yingli Green Energy's actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in Yingli Green Energy's filings with the U.S. Securities and Exchange Commission. Yingli Green Energy does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.
For further information about Yingli Green Energy, please contact:
Vice President of Corporate Communications
Yingli Green Energy Holding Company Limited
E-mail: [email protected]
In the Americas:
Head of Marketing
Yingli Green Energy Americas Inc.
Email: [email protected]
Public Affairs & Public Relations Director
Yingli Green Energy International AG
Email: [email protected]
In Asia Pacific:
Marketing and Branding Manager
Yingli Green Energy Singapore Company Pte. Limited
Email: [email protected]
SOURCE Yingli Green Energy Holding Company Limited
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been ...
Feb. 27, 2015 05:30 PM EST Reads: 470
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
Feb. 27, 2015 05:00 PM EST Reads: 1,060
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
Feb. 27, 2015 05:00 PM EST Reads: 1,192
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data th...
Feb. 27, 2015 04:15 PM EST Reads: 1,066
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Feb. 27, 2015 04:00 PM EST Reads: 1,259
Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
Feb. 27, 2015 03:45 PM EST Reads: 2,081
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...
Feb. 27, 2015 03:30 PM EST Reads: 3,904
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Feb. 27, 2015 03:15 PM EST Reads: 1,116
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
Feb. 27, 2015 03:00 PM EST Reads: 2,095
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - is now accepting submissions to demo smart cars on the Expo Floor. Smart car sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem.
Feb. 27, 2015 02:00 PM EST Reads: 1,624
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
Feb. 27, 2015 02:00 PM EST Reads: 1,103
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Feb. 27, 2015 01:45 PM EST Reads: 1,005
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
Feb. 27, 2015 01:15 PM EST Reads: 2,321
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Feb. 27, 2015 01:15 PM EST Reads: 897
FedRAMP is mandatory for government cloud deployments and businesses need to comply in order to provide services for federal engagements. In his session at 16th Cloud Expo, Abel Sussman, Director for Coalfire Public Sector practice, will review the Federal Risk and Authorization Management Program (FedRAMP) process and provide advice on overcoming common compliance obstacles.
Feb. 27, 2015 01:00 PM EST Reads: 1,464