SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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InComm and Marketing Werks Launch AFINITI Marketing Platform

Connects brands and membership groups through targeted, measurable offers and media

ATLANTA and CHICAGO, April 25, 2014 /PRNewswire/ -- InComm, a leading prepaid product and transaction services company, and Marketing Werks, a division of CROSSMARK and a leading engagement marketing agency dedicated to connecting brands with consumers and shoppers, announced today the launch of AFINITI, a platform to deliver targeted, brand-specific rewards and content to members of affinity groups.  AFINITI combines relevant information with secure, measurable offers that are instantly redeemable at checkout.  

AFINITI, a platform to deliver targeted, brand-specific rewards and content to members of affinity groups, has been launched by InComm, a leading prepaid product and transaction services company, and Marketing Werks, a division of CROSSMARK and a leading engagement marketing agency.  AFINITI combines relevant information with secure, measurable offers that are instantly redeemable at checkout.

AFINITI leverages InComm's enhanced payment platform and Marketing Werks' brand engagement platform to create opportunities for brands to directly access highly engaged members of affinity groups. AFINITI uses data and insights to deliver customized offers, information and rewards that are instantly redeemable in-store at the point of sale. AFINITI will be available across multiple classes of trade by June 2014.

"AFINITI provides membership organizations and brands a ground-breaking mechanism for presenting consumers relevant rewards and incentives," said Jason Trinchero, vice president, InComm. "Our unique technology enables consumers to receive savings and rewards on selected goods and redeem these offers at point of sale in a secure and effortless manner."

Offers are securely redeemed through InComm's enhanced payment platform.

"AFINITI changes the game for consumers, brands and retailers looking for relevant, measurable engagement," said Ed Hoehn, senior vice president, strategy and innovation, CROSSMARK Marketing Services. "The platform has the reach of a mass vehicle with the ability to deliver customized, measurable rewards and communications to targeted shoppers."

About InComm's Enhanced Payment Platform

InComm's enhanced payment platform combines open- and closed-loop transaction networks with a stock keeping unit (SKU)-level rules-based engine. The rules-based engagement platform provides a single point of integration for third-party restricted-spend programs. For retailers, the platform can support multiple sponsors, payment types and payers for each program, significantly expanding the scope of their loyalty programs including opportunities for private white label products. For brands, it creates a new level of integration into the retail experience.

About InComm

InComm is a leading provider of cutting-edge prepaid products, services and transaction technologies to retailers, brands and consumers. InComm supports more than 400,000 points of distribution and helps retailers build prepaid card destinations, connects brands with new markets and gives consumers a simple, secure shopping experience. InComm stays ahead of emerging trends by analyzing market needs and leveraging its global, innovative commerce platform, go-to-market expertise and extensive partner relationships. With 123 global patents, InComm is headquartered in Atlanta and has offices in North and South America, Europe and the Asia-Pacific region. For more information, visit www.incomm.com or follow us on Twitter at www.twitter.com/incomm.

About Marketing Werks
Marketing Werks is a leading engagement marketing agency and the first truly integrated agency that connects brands with consumers and shoppers at every touch point from engagement to loyalty.  Utilizing data, insights, strategy, creative, activation and content creation, the agency builds meaningful brand relationships that can be measured through initial and repeat purchase.  The company, founded in 1987 and based in Chicago, serves a range of industries including telecommunications, consumer packaged goods, healthcare, consumer electronics, and entertainment, and is part of CROSSMARK, a leading sales and marketing services company in North America.   

Media Contacts:

For InComm
InComm
Leah Gladu
[email protected]
678-650-8836

Russell LaMontagne
917-744-7957
[email protected]

For Marketing Werks
Name Cindy Kosydor
Phone 312-784-1608
Email: [email protected]

For AFINITI Sales Inquiries:
Cyndi Dunn
VP Platform Marketing
312-784-1644
[email protected]

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SOURCE Marketing Werks; InComm

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