SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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Retail Analytics Expert Taymour Matin Joins TPN

NEW YORK, April 25, 2014 /PRNewswire/ -- Dynamic retail marketing agency TPN announced the hiring of analytics pioneer and industry-veteran Taymour Matin. Matin joins TPN as managing director, data and analytics, a newly created position.

Previously, analytics folded into TPN's planning and perspectives team, but as part of TPN's growth strategy to deliver commerce with imagination, the new department has been created to better capitalize on the agency's proprietary research and technology-driven retail analytical capabilities to optimize program's return on investment.

"We're in the business of dynamic connections, connecting people with the brands and products they love and need," said Sharon Love, TPN chief executive officer. "Matin's experience in building a data and analytics infrastructure will help our teams translate big data into actionable insights, and ensure we deliver successful programs that not only reimagine retail, but deliver strong return on investment for our clients."

Matin brings two decades of experience across four industry verticals to his new role. Prior to TPN, Matin led and developed analytic teams at Walmart, Wells Fargo, General Electric, Equifax, and BellSouth, and most recently lead the North American Analytics practice for Mindshare, where he consulted on market strategy using a range of analytic capabilities to solve business problems.

"I'm thrilled to join the dynamic retail TPN team," said Matin. "I look forward to building on the agency's unique and differentiated value propositions, with powerful analytics as the basis to deliver on TPN's promise to clients in delivering commerce with imagination."  

About TPN
TPN is a dynamic retail marketing agency with a proven history for organizing change and inspiring connection in today's on-demand retail environment. TPN's Modal Dialog™ ensures success in dynamic retail, first by identifying a target's retail mode of behavior and then by creating content in synch with those modes. Fueled by a commitment to delivering Commerce with Imagination for global brands, TPN is celebrating three decades of growth. TPN is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

Media Contact: Laura Muma
773.960.3960
[email protected]

SOURCE TPN

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