SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

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Pre-order for BlackBerry Z3 Opens in Indonesia

Limited BlackBerry Z3, Jakarta Edition available exclusively to Indonesian customers

JAKARTA, INDONESIA -- (Marketwired) -- 04/28/14 -- BlackBerry (NASDAQ:BBRY)(TSX:BB) today announced that customers in Indonesia can now pre-order the BlackBerry Z3 smartphone through leading telecommunications operators in Indonesia, Indosat and XL. BlackBerry expects the device to be priced at IDR 2,199,000. The official unveiling of BlackBerry Z3 is scheduled to take place in Jakarta on May 13th, 2014. BlackBerry also announced today the availability of a limited edition model - the BlackBerry Z3, Jakarta Edition - which will be made available to Indosat and XL customers for a limited period. This model will feature the inscription "Jakarta" on the back of the device to commemorate the launch of the first BlackBerry smartphone built specifically for the Indonesia market.

Made for the next generation of BlackBerry customers in Indonesia, the stylish new BlackBerry Z3 is customized with local apps and content, features a modern design with a 5" display, long lasting battery and comes with BlackBerry 10 OS version 10.2.1.

Key features include:


--  BlackBerry® Hub - The ever present BlackBerry Hub lets you access all
    your work and personal email, BBM(TM), text messages, social media
    updates and notifications in one place, with the ability to "peek" into
    the BlackBerry Hub from anywhere, so you're always only one swipe away
    from what matters to you. The Hub can be customized to identify priority
    messages and to filter the message list by various criteria that you can
    then activate with a simple pinch gesture. 

--  BBM - BBM on the BlackBerry Z3 includes all the latest features of the
    popular mobile social network, customized for Indonesians. You get BBM
    voice and video chatting with Screen Share and support for BlackBerry
    Natural Sound, letting you hear nuances and variations in tone in a BBM
    Voice chat, and making the conversation sound like you're in the same
    room. BBM Channels features a variety of Indonesian channels as well as
    a package of BBM stickers that have been specially designed by an
    Indonesian artist. 

--  BlackBerry Keyboard - The BlackBerry Keyboard learns what words you use
    and how you use them, then offers them up to you so you can type faster
    and more accurately. It gives you the best Bahasa Indonesia typing
    experience on a touchscreen, complete with multi-language support that
    lets you type in up to 3 different languages at the same time. 

--  Time Shift & Story Maker - The BlackBerry Z3's astonishing Time Shift
    camera feature lets you capture a group shot where everyone is smiling
    with their eyes wide open. You can also use Story Maker to bring a
    collection of photos and videos together, along with music and effects,
    to produce an HD movie that you can instantly share on YouTube. 

--  BlackBerry 10 Browser - The BlackBerry 10 browser sets the industry
    benchmark for HTML5 performance on smartphones, and is incredibly fast,
    with fluid and responsive scrolling and zooming. The browser includes
    many advanced features, supports multiple tabs, lets you browse sites
    privately, includes a reader mode, and integrates with the platform for
    easily sharing content. You can even save web pages for later viewing. 

--  Instant Previews & Reply Now - Be more timely and responsive with
    Instant Previews that bring BBM, SMS and email message to you no matter
    what you are doing on your BlackBerry Z3. You can even reply to your BBM
    or SMS messages in any app, or swipe to the BlackBerry Hub to respond.
    If you get a phone call that you can't answer right way, you can
    instantly silence the call and send a Reply Now response through BBM,
    SMS or email to let the caller know you're busy. 

--  Fast, Easy Sharing - The BlackBerry Z3 learns how you share and who you
    share with, helping you reduce the number of steps and amount of time it
    takes to get your files, photos, or documents to where they need to go.
    Touching "share" in any app provides suggestions on who and how to share
    your files based on who you've shared with in the past, and the feature
    only gets smarter the more you use it. 

--  FM Radio - The new BlackBerry Z3 includes a built-in FM radio. You can
    listen to local FM stations, which does not require any network
    connection.  

"The BlackBerry Z3 was designed with our Indonesian customers in mind, to keep them productive and connected with family, friends and co-workers while on the move," said John Chen, Executive Chairman and CEO at BlackBerry. "Embodying all that BlackBerry 10 offers, the BlackBerry Z3 has a stylish, modern, all-touch design with exceptional productivity features and reliable communications."

Customers may pre-order BlackBerry Z3 from today. Indosat customers should visit www.indosat.com/BBJakarta. XL customers should visit www.xl.co.id/blackberryz3.

For more information about the BlackBerry Z3, please visit www.blackberry.com/blackberryz3.

About BlackBerry

A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.blackberry.com.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

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