SYS-CON MEDIA Authors: Ian Khan, Liz McMillan, AppDynamics Blog, Harry Trott, Blue Box Blog

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Adara and Havas Media Announce an Agreement to Help Havas Media Reach Travelers Worldwide

-- Adara Becomes the Premier Travel Media Partner for Havas Media, Accelerating Already Strong Gains in Reach and Efficiency from the Partnership

MOUNTAIN VIEW, California, April 28, 2014 /PRNewswire/ -- Adara, the leader in connecting brands to targeted audiences worldwide based on extensive partnerships with global travel suppliers, announced a marketing agreement with Havas Media, one of the largest communication groups worldwide. Under the agreement, Adara will provide first-party data and actionable insights, and manage targeted marketing campaigns to help Havas Media reach new audiences and further optimize its ad spend in the travel segment and beyond.

Havas Media is one of the fastest growing media groups, operating in 126 markets worldwide.

Adara's Chief Executive Officer Layton Han said, "We are delighted to announce this partnership with Havas Media, one of the leading global communications and marketing groups."

He concluded, "The agreement is another validation of our unique ability to help our media partners more effectively reach travelers worldwide - and do so on the basis of smart, actionable data that only Adara can provide. We look forward to a long, productive relationship." 

Adding scale to its work with Havas Media, Adara has more than 250 million monthly unique traveler profiles and more than 70 data partner relationships - including some of the most recognized names in the travel business. It is building momentum in the deployment of proprietary technology that makes data actionable to execute personalized marketing campaigns, while being privacy compliant.

Adam Kasper, the Executive Chief Marketing Officer for Havas Media North America, said, "Partnering with Adara, we've seen double digit growth in awareness and consideration, and conversion rates up to four times higher than other vendors in the travel category on Choice Hotels and Emirates campaigns."

He concluded,  "Adara's first-party travel data from loyalty programs and historical purchase patterns provides us with premium consumer data and insights.  We are able to achieve twice the reach versus major endemic sites with a price that is twice efficient, ultimately improving our ROI and overall performance."

The Adara campaign for Choice Hotels has been national and regional in scope, and has helped increase bookings over more than two and a half year period. The program for Emirates Air has positively impacted performance as well as brand awareness. As a result of the partnership with Adara, Havas Media has helped both of these international brands leverage unique data and platform capabilities to substantially increase revenue and exceed their campaign objectives.

About Adara

Adara, the world's largest travel data platform, connects digital advertisers to people who are going places. Adara can reach consumers from the point of consideration to the point of purchase through real-time access to first party data from more than 70 global travel brands, including United Airlines, Delta, US Airways, KLM, Hilton and Marriott.  Through its exclusive access, Adara has a rich set of data on over 250 million monthly uniques including access to 5 billion travel searches. 

Adara helps its partners monetize their online data while protecting consumer privacy, personal information and purchase data. These insights along with the ability to precisely target the desired audience allows brands to reach at scale loyal customers as well as attract new ones. Adara was founded in 2009 and is headquartered in Mountain View, CA.

More information about Adara can be found at www.adaraglobal.com

About Havas Media

Havas Media is the main media brand of Havas Media Group and operates in 126 countries.

Its mission is to unite brands and people through meaningful connections and drive business success. It services clients through a portfolio of specialist teams that span media, strategy, international management, digital, mobile, social media, experiential, entertainment and sport. Havas Media's simplified and integrated structure has allowed us to build one of the most agile and responsive global teams in the industry.

Further information can be found at www.havasmedia.com or follow us on Twitter @HavasMediaUSA

Contact: Michael Frenkel, MFC PR - New York
For Adara Global
+1-212-808-6559 
[email protected]

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