|By Marketwired .||
|April 28, 2014 06:00 AM EDT||
TORONTO, ONTARIO -- (Marketwired) -- 04/28/14 -- Editors Note: There is a photo associated with this press release.
hmv Canada, the country's premiere retail destination for music and entertainment, announces today an exciting remodel, to include a live event space, at its Toronto Superstore located at Yonge and Dundas.
"As the home of entertainment, we strive to offer customers new ways to consume music and entertainment," said Nick Williams, President and CEO, hmv Canada. "We are excited to announce the construction of a live event space as an expansion to our business, bringing a new experience to our stores and entertainment fans alike."
The hmv Underground, located at 333 Yonge Street, is hmv's new live event space which will host live performances and autograph signings from both local and emerging artists to national musical sensations, as well as art exhibits and more. In addition, pure, hmv's loyalty rewards program, will offer its members VIP access to these special events.
As a venue for the 2014 TD Toronto Jazz Festival, The hmv Underground will feature free, pre-festival, live performances by local jazz acts including Mike Downes Trio, Myriad3 and Eliana Cuevas.
The Distillers front woman Brody Dalle will hit the stage on May 7th, 2014 at the hmv Underground, performing songs from her new solo album "Diploid Love," followed by Manchester Orchestra who will rock the house on May 19th, 2014.
To officially open The hmv Underground, hmv invites fans to a live performance and autograph session with Canadian classical guitarist Michael Kolk, on Saturday, May 3rd at 2pm. Stay connected to the hmv Underground's event activity through the hmv Canada and pure social media sites.
About hmv Canada
hmv Canada's first store opened in 1986, from which it has grown to become a Canadian entertainment market leader with 108 stores from Newfoundland to British Columbia, including flagship locations in Toronto, Edmonton, and Montreal. hmv Canada is an innovator in its market, launching in 2009 hmvdigital.ca its digital music store, in 2010, the purehmv customer rewards program, which has attracted over 1.5 million paid cardholders. hmv has been named Canadian Music Retailer of the Year for the past 21 years, and has also been recognized as the Canadian Entertainment Network DVD Retailer of the Year. In July 2011, Re:Capital Canada, a subsidiary of Hilco Capital, acquired hmv Canada from the UK's HMV Group plc.
To view the photo associated with this press release, please visit the following link: www.marketwire.com/library/20140425-hmvundergroundfull.jpg.