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American Heritage Applauds the US Food and Drug Administration for Its Fair and Science-Based Approach to the Newly Proposed E-Cig Regulations

LAS VEGAS, NV -- (Marketwired) -- 04/28/14 -- American Heritage International Inc.'America's Original E-Cig™', ("American Heritage") (OTCQB: AHII), today said it applauds the US Food and Drug Administration for its fair and science-based approach to the newly proposed E-cig regulations. American Heritage advised both the public and its investors that it is prepared for -- and already complies with most of newly proposed regulations. American Heritage welcomes the testing of its American made ingredients as it believes that there is an obligation among participants in the e-cig industry to work to ensure high quality products for their customers.

"This is a great step in the battle against the evils of tobacco use," said former Winston Man and American Heritage spokesperson David Goerlitz. "The FDA has made clear that it will focus on the science rather than instituting knee jerk reactions to misinformation. From the start American Heritage made a conscious decision not to engage in the development and sale of flavored products that would appeal to children. American Heritage™ brand looks like a cigarette, tastes like a cigarette and feels like a cigarette, which has resulted in an easy switch away from tobacco for many individuals. In my opinion e-cigs have the power to save lives and increased quality control through these new regulations is a good thing."

American Heritage looks forward to participating in the regulatory process and will continue to strengthen its market position to take full advantage of the opportunity that it believes the death of tobacco represents.

About American Heritage International Inc.

American Heritage "America's Original E-Cig™" is a publicly traded company that manufactures, distributes and sells the American Heritage™ brand of disposable premium electronic cigarettes. American Heritage is currently in an advantageous position to become one of the leaders in the fast growing electronic cigarette industry.

American Heritage's disposable premium electronic cigarettes have combined authentic true to life flavor with a soft filter which has pushed it to the forefront in terms of genuine look, feel and taste. All of American Heritage's ingredients are food grade quality and 100% produced in America for a safer and more enjoyable experience than the majority of its competitors can provide.

http://www.americanheritageonline.com

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Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and the company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although management believes that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the company's annual report on Form 10-K for the most recent fiscal year, quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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