SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Nikita Ivanov, Sean Houghton

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Rovi Ignites Advanced Entertainment Discovery and Monetization With New Cloud Platform, Services and Connected Guides

Rovi Corporation (NASDAQ: ROVI), a global leader in entertainment discovery, today announced Rovi connected guides, powered by a new and open Rovi Cloud Platform, as well as a range of innovative Rovi Cloud Services for entertainment personalization and monetization. Rovi connected guides are designed to deliver a simple path for service providers to progressively and cost-effectively transition a diverse subscriber base to dynamic, IP-based discovery experiences. To further expand the reach of Rovi discovery solutions, the company also unveiled new development relationships with Entone and Evolution Digital, which are planning to develop customized versions of Rovi Guides for use in their respective platforms including DTAs, as well as Hybrid and IP-based set-top boxes.

“Today, service providers on a global basis are dealing with the challenges of a complex pay-TV environment that is comprised of a significant number of legacy systems and a subscriber base that spans from analog customers to those embracing new IP-based platforms,” said John Burke, executive vice president and COO, Rovi. “Our customizable, cloud-powered guides and services will enable providers to streamline the management of this complex environment and deliver advanced discovery experiences to their entire subscriber base, using Internet Protocol, without an infrastructure overhaul. Relationships with other leaders in the entertainment ecosystem should help expand the deployment options available to providers, and result in new complementary capabilities and services, and customized user interfaces being introduced to Rovi Guides by third-party developers.”

“With Rovi's connected guides and our home server platform which provides integrated transcoding and multiple tuner options, we hope to allow service operators to use their existing legacy systems to deliver a multi-screen TV experience across a range of connected devices from a single, operator-branded interface,” stated Mark Evensen, founder and CTO of Entone. “Our collaboration with Rovi should further extend our home server platform to enable operators to accelerate their IP transition.”

“We view this as a very natural and positive extension to our long-standing relationship with Rovi around entertainment discovery,” said Brent Smith, President of Evolution Digital. “Backed by a powerful range of compelling services, Rovi connected guides should offer the capabilities we need to enhance the service offering on our HD uDTA products, and our next generation Hybrid QAM/IP Media Hub set-tops.”

Rovi connected guides are comprised of Rovi Guide for TV, an HTML-based guide for smart TVs; Rovi Guide for Mobile, iOS and Android-based tablet and smartphone guides, and Rovi Guide for Web, a syndicated guide for enabling entertainment discovery on the web. The guides are supported by a compelling range of Rovi Cloud Services designed to fuel consumer engagement, reduce churn and increase average revenue per user.

Rovi Cloud Services include Rovi’s highly regarded entertainment data, which offers rich information, images and editorial content on TV shows, movies, celebrities and more, as well as Rovi Advertising and Audience Management Services, designed to drive new streams of revenue through audience analytics and the targeted delivery of ads and promotions. Rovi Cloud Services also offers Remote Access Services, which enable Rovi guides to control functionality, such as channel tuning and DVR management, on cable set-top boxes regardless of whether or not those set-top-boxes are connected to the Internet. As noted in a separate news release today, a new addition to Rovi Cloud Services are innovative capabilities designed to help personalize the entertainment experience, including voice-enabled, natural-conversation interaction, as well as contextual and predictive search and recommendations.

Rovi connected guides and Rovi Services are delivered via the new Rovi Cloud Platform, which introduces a tremendous amount of intelligence under the hood to reduce costs, speed service deployment and improve service performance. Rovi Cloud Platform helps service providers, application developers and original equipment manufacturers to configure and customize Rovi Services and Guides based on their particular needs.

Rovi is demonstrating this week at The Cable Show (booth #1801), taking place April 29 to May 1 at the Los Angeles Convention Center. Attendees can view a full range of Rovi services, technologies and guides that are helping drive entertainment discovery and monetization. For more details on Rovi Guides, visit: www.rovicorp.com/products-and-solutions/products/guides.html.

About Rovi Corporation

Rovi is leading the way to a more personalized entertainment experience. The company’s pioneering guides, data, and recommendations continue to drive program search and navigation on millions of devices on a global basis. With a new generation of cloud-based discovery capabilities and emerging solutions for interactive advertising and audience analytics, Rovi is enabling premier brands worldwide to increase their reach, drive consumer satisfaction and create a better entertainment experience across multiple screens. The company holds over 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California. Discover more about Rovi at rovicorp.com.

Forward Looking Statements

All statements contained herein that are not statements of historical fact, including statements that use the words “will” or “is expected to,” or similar words that describe the Company’s or its management’s future plans, objectives, or goals, are “forward-looking statements” and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company’s most recent report on Form 10-K for the period ended December 31, 2013 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at www.sec.gov). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

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