SYS-CON MEDIA Authors: Peter Silva, Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski

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U.S. Pre-Owned Cellphone Company Looks to Latin America to Spice Up Sales

Highly Variable Per-Country Adoption Rates Reveal Revenue Opportunity for Replace Your Cell

BROOKLYN, NY -- (Marketwired) -- 04/28/14 -- The data is in but the conclusions are anything but obvious. While Latin America has some of the world's highest cellphone adoption rates with penetration values over 100 percent -- meaning more than one cellphone per person -- and Chile, Argentina and Venezuela leading the way, a closer examination reveals a region pockmarked with adoption rate "dead zones," leaving room for new marketing opportunities.

In today's hyper-connected world, even feature phones (non-smartphones) are a vital link to global communications as well as international finance. Another GSMA study, for instance, found that Latin America could become the world's second largest mobile banking region as some 60 percent of Latin American adults remain unbanked. Reaching these cellphone adoption dead zones could be essential in advancing the economies of several countries while improving their interdependence and stability.

No stranger to seizing upon a combination of cultural and market opportunities, Brooklyn-based Replace Your Cell, a pre-owned and refurbished cellphone distributor, is pleased to announce that its inventory is available for purchase outside the United States. Complete with a Spanish-only 800 number, company representatives are eager to attract newfound Latin American business. That's true especially if the U.S. legalizes cellphone carrier unlocking which could result in a rapid uptick in cellphone turnover rates. High inventories need to be sold and Replace Your Cell is the economic and ecological way to achieve that goal.

Replace Your Cell and its easy-to-navigate website organizes cellphone offerings by brand and carrier to mitigate confusion. Major brands include: HTC, Motorola, Samsung, Apple, Nokia and LG, among others, while carriers include: Metro PCS, Sprint, Verizon, T-Mobile and more. Replace Your Cell accepts a full array of payment options, including major American credit cards, but also PayPal, Amazon and Google Wallet -- ideal for foreign transactions. The company also guarantees a 30-day quality assurance period, and one and two-year extended warranties are encouraged.

"It is our hope that residents of our local Latin American community, hailing from places like Mexico, Guatemala, Ecuador and elsewhere, will help spread the word that cost effective feature phones or smartphone access could be a mouse click away from their family and friends," added Joel Lebovits, the company's head of sales and marketing. "With over a million pre-owned phones already saved from area landfills, this new market will be doing its part for the environment as well. I'm excited by the new business prospects."

About Replace Your Cell
Replaceyourcell.com is the premier online source for new, used and refurbished phones. They have been providing thousands of satisfied customers with cellphones for nearly a decade. The company's goal is to provide the best deals for cellular phones and accessories. Their priority is to provide the highest quality products combined with the highest level of customer satisfaction. As an added bonus, shopping with Replace Your Cell helps save the environment -- with the help from customers, they have saved over one million phones from landfills.

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