SYS-CON MEDIA Authors: Roger Strukhoff, Pat Romanski, Elizabeth White, Glenn Rossman, Cynthia Dunlop

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Dominion Dealer Solutions Enhances Inventory Platform with Dealer Performance Metrics

Dominion Dealer Specialties, the nation’s largest provider of comprehensive inventory management solutions, data services and merchandising tools, and a division of Dominion Dealer Solutions, announced today the next evolution of Inventory Health with its release of dealer performance metrics. This addition is designed to let dealers make stronger, more informed merchandising decisions by better understanding how each vehicle is performing on leading third-party marketplaces and the dealer’s website.

“Progressive dealers are interested in gaining a better picture of the true performance of each vehicle,” stated Jennifer Ryan, director of inventory solutions. “By including search results views and vehicle detail page results combined with call-to-actions, we can now offer our dealers a faster and truer perspective of their inventory’s merchandising and pricing strategies.”

Dealer performance metrics -- an extension of the Inventory Health functionality -- allow dealers to identify vehicle performance in terms of search results pages, vehicle detail pages, call-to-actions and more. Dealers will now have the ability to view powerful, vehicle-centric metrics as well as take action to better price or market each individual vehicle to increase consumer awareness and engagement.

These metrics arm dealers with the one-click advantage to quickly adjust the price, add additional photos or videos, include more robust vehicle narratives, or otherwise modify vehicle listings to drive more searches, leads and showroom traffic. Integrated within Dominion’s Inventory Health, a dealer’s vehicle performance metrics identify which third-party sites are driving the most SRP to VDP conversions, click-through actions and awareness for online shoppers.

“Our goal is to deliver a one-stop shop for dealers to control their inventory’s performance,” stated Greg Polen, senior product manager of inventory solutions. “These actionable insights, combined with other recent vehicle data insight improvements, will help dealers take swift action with their new and used vehicles.”

About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion's Progressive Retail SolutionTM includes the industry's only web-based custom relationship (CRM) and dealer management systems (DMS) with actionable intelligence from the Microsoft Dynamics platform. The Progressive Retail SolutionTM also contains lead management and equity mining technology, inventory management analytics, social media marketing and reputation management solutions. Additionally, dealers nationwide purchase custom lead generation and digital marketing tools from Dominion, including: responsive design websites, SEO, SEM, digital advertising, multi-channel marketing, specialized data aggregation, mobile apps and market reports. With Dominion Dealer Solutions, automotive dealerships transform into progressive retailers to deliver first-class customer experiences for local car buyers. For more information, visit our website, like us on FacebookPinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England, Spain and Italy, the company provides a comprehensive suite of technology-based marketing solutions, and more than 45 market leading websites. Millions of For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed across the U.S. each year. For more information, visit DominionEnterprises.com.

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