|By Marketwired .||
|April 28, 2014 11:53 AM EDT||
SILICON SLOPES, UT--(Marketwired - April 28, 2014) - Today Domo announced that TELUS Corporation, one of the largest telecommunications companies in Canada with more than $10 billion in revenue, has implemented Domo to bring its digital marketing and analytics data into one consumable view for decision makers to gain the insights that will help them better serve their customers.
Providing a range of telecommunications and service products including wireless, Internet protocol, voice and television, TELUS faced some familiar challenges when it came to marketing data.
Domo's most recent survey of 301 marketers (including managers, directors and senior executives) found that 87 percent of them rely on data to do their job well, yet only 45 percent believe they have sufficient access to the data they need to function effectively.
For TELUS, attempting to get all its multiple sources of data into one consumable view was easier said than done.
"With the solution we had in place, there was no way to create something that was consumable and easy to use," said JR Howden, the head of digital analytics for TELUS. "When we saw Domo, we knew we'd finally found the right solution."
With Domo, TELUS will be able to connect important data sources and take its marketing initiatives to the next level.
To learn more about how other successful organizations are using Domo to get more value from their business data, visit http://www.domo.com/company/customers/.
Domo is a cloud-based executive management platform that gives users direct, real-time access to all the business information they care about, in one place.
With $250 million in funding, Domo is backed by an all-star list of angels and investors including Benchmark, Fidelity Investments, Founders Fund, GGV Capital, Greylock Partners, IVP, salesforce.com, TPG Growth, T. Rowe Price, WPP and Zetta Venture Partners, plus CEOs of the world's largest SaaS and Internet businesses.
Domo's founding team consists of some of the most sought after talent in the industry with experience that includes Amazon, American Express, Ancestry.com, eBay, Endeca, Facebook, Google, LinkedIn, MLB.com, Omniture, salesforce.com and SAP.