|By Marketwired .||
|April 28, 2014 05:16 PM EDT||
AURORA, IL -- (Marketwired) -- 04/28/14 -- BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to announce that it is a sponsor of the Austin Fashion Week Runways and Marketplace and Designer All Stars events taking place April 30 - May 3 in Austin, Texas. BERNINA will also participate by offering a "Make and Take" bracelet project at its exhibit booth, speaking at the Designer All Stars event on Friday, May 2, and recognizing three of Austin's most talented designers with a special gift during the Austin Fashion Awards on Saturday, May 3.
"We are extremely pleased to be able to showcase BERNINA's legendary Swiss engineered sewing machines and innovations at Austin Fashion Week," said Amy Gutierrez, Director of Marketing for BERNINA of America. "Our machines and software advance the sewing skills of those who are passionate about fashion and personalization, bringing their creative ideas to life. We encourage attendees to stop by our booth for a demonstration."
Additionally, BERNINA will showcase a number of its machines during Austin Fashion Week, including the new top-of-the line BERNINA 880, the new BERNINA 560, BERNINA 710, BERNINA 350 PE, and the BERNINA L 220 and BERNINA 1300 MDC sergers. BERNINA will also demonstrate PaintWork, a DesignWorks Software Suite application that allows sewists to draw directly on fabrics. In addition, visitors will have an opportunity to make a bracelet using the various BERNINA machines and DesignWorks software.
The following is a schedule of BERNINA-specific events at Austin Fashion Week. All events will take place in the Austin Music Hall, 208 Nueces St.
- BERNINA will host a "Make and Take" bracelet project and conduct machine and software demonstrations, Wednesday, April 30 and Thursday, May 1 from 6:00 p.m. to 10:00 p.m.
- BERNINA will speak at Designer All Stars on Friday, May 2 at 8:30 p.m.
- BERNINA will recognize three top designers at Austin Fashion Awards on Saturday, May 3, 7:30 p.m. to 10:00 p.m.
Founded in Switzerland more than 100 years ago, BERNINA is the world's premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA's leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 450 fully trained independent dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more and to find a dealer, visit www.bernina.com or call (630)978-2500.