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SYS-CON MEDIA Authors: Carmen Gonzalez, Liz McMillan, Pat Romanski, Marty Puranik, Marco Meinardi

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18th Annual # vadconext Trade Show: a Fully Connected Event Providing Insights into the E-Trends of the Future

As the showcase event for a now fully connected retail industry, the # vadconext trade show will once again this year be offering an overview of the latest techniques being adopted across the sector, whether in the field of e-commerce, multi-channel distance selling, direct marketing, social media or e-logistics. Featured this year are a host of concrete solutions aimed at stakeholders across the commercial chain, be they companies with a background in traditional distance selling, pure plays or retailers. Organised jointly by La Poste, the Grand Lille CCI, SKEMA Business School, GL Events and their partners, #vadconext will be casting the spotlight on 4 central themes this year, namely Data, Commerce, Logistics and Customer Relations. # vadconext is set once again to host a rich programme of high-quality events supported by top-notch speakers, contributions from world-leading retailers, and an innovation area that has been redesigned and enhanced for an even more realistic experience of shopping in tomorrow's world.

vadconext: Reflecting the current and future challenges facing all forms of commerce.
Gone are the days of building the shopping experience around a single channel. Today, the shopping experience is envisaged as a combination of all the interactions engaged in with a brand, whether through a store, an e-commerce website or a mobile application. Digital technology is the main driver of change in the retail sector, and is quickly closing the gap between physical and digital touch points. The digital and real worlds now not only coexist side-by-side, they overlap and interweave to offer consumers a more open, seamless and instantaneous experience. Showrooming, multiple touch points, cross-channel consumption, the new challenges posed by web-POS convergence, generation of in-store traffic via digital media… These are just some of the issues faced by e-merchants and retailers today, and will be explored through a rich and varied programme of events over the three days.

Start-ups, research laboratories and major retailers, all united under the banner of innovation to provide a foretaste of the future of retailing.
Universally acknowledged as a distinguishing feature of the trade show, innovation will once again be the central focus of the event. Cutting-edge technology, prototypes, purchase-path simulation... Innovation will be ever-present, in all its forms.

The Innovation Space: Home of innovative start-ups.
The Connected Innovation Village, coordinated by Pôle Ubiquitaire-EuraTechnologies, will host 20 regional start-ups – as well as several others from around France – selected for their innovative solutions in 4 areas of application in the field of connected commerce, namely: Smart Shopping Solutions, Digital Shopping, Social Shopping and Innovation Lab. The Innovation Lab, hosted by the CITC-EuraRFID, will be the showcase venue for innovations developed by research laboratories.

New Shopping Experience 5.0: Imagining new approaches to engaging customers in a connected commerce environment - Hosted by PICOM.
Through its event entitled "New Shopping Experience 5.0", PICOM – the French competitiveness cluster for the retail sector – will provide visitors with a unique opportunity to experience new approaches to engaging customers in tomorrow's retail sector. Seven projects, developed by six innovative SMBs in collaboration with six major retail chains and a research laboratory, will be on exhibit. A technology showcase as well as a real laboratory for testing and conducting experiments on new approaches to engaging customers in stores, at home and on the move.

An international congress on innovation in the retail sector.
Addressing the question, "What’s next in retail?", the Conext Innovation Congress will serve as a forum for major retailers and international experts to share their vision of the future of retailing. Connected Objects, Big Data, and the current state of play in international retail are just some of the topics that will be addressed on Wednesday October 22.

Highlights of # vadconext 2014
The workshops, conferences and seminars scheduled for this year's # vadconext will focus on 4 key themes, namely Data, Commerce, Logistics and Customer Relations. Over the three-day event, French and international experts, companies and decision-makers will be on hand to provide an expected 10,000 visitors with a 360° view of current and emerging trends, techniques and innovations in the field of connected commerce, enabling them to form a global view of the sector.

Among the feature events this year are:

> The opening Conference, hosted by FEVAD.

> The "Conext Innovation Congress", on the theme, "What’s next in retail?"

> ISMD International Congress (Innovation Service and Digital Marketing): A multi-disciplinary congress which seeks to promote the dissemination of research findings in the fields of Innovation Service, e-Commerce and e-Services.

> Awards: Digital Commerce Stars, Prix Qualité Commerce, Retail Innovation and Research Awards, Digital, Creativity Awards...

> The Web Analytics Rendez-Vous: One of Europe's foremost social gatherings in the field.

> Workshops: A series of workshops in which experts will be given the opportunity to share their views on a number of issues that are specific to multi-channel distance selling and e-commerce.

> Business Meetings: one-to-one meetings to create new business opportunities.

 

KEY FIGURES FOR THE 2014 EDITION

> 190 exhibitors

> 10,000 professional visitors

> 1 international congress
Conext Innovation Congress

> More than 100 conferences, debates, customer case studies

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