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BroadcastAsia2014: 4K Technology Touted to Transform 'Onscreen' Viewing in Asia



Industry's pinnacle players pick BroadcastAsia2014 to showcase capabilities in 4K technology

Singapore, Apr 29, 2014 - (ACN Newswire) - HD (high definition) viewing will soon be a technology of the past, with the proliferation of 4K coming Asia's way. 4K, also commonly known as ultra-high definition (UHD), is an evolved standard that greatly surpasses HD, bearing a minimum pixel count of 3840 x 2160 compared to the latter's standard of 1920 x 1080 pixels. Naturally, 4K brings to viewers sharper, higher clarity images and videos.

- BroadcastAsia2014 - Offering a preview of cutting-edge 4K technology

Come June at BroadcastAsia2014, players from Asia's TV and broadcasting industries will be able to feast their eyes on the most avant-garde 4K technology available globally, presented by some of the world's foremost companies in the TV viewing playing field. Leading international exhibitors such as Canon, EVS, Grass Valley, Quantel, Orad, Red Digital Cinema, Village Island, Sony and many more will be showcasing their cutting edge 4K/UHD products.

Orad, a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions, will be highlighting at BroadcastAsia2014, its new tapeless broadcast graphic and video server workflow technology - Blend 4K Channel and Morpho 4K, to help companies streamline productions and maximise productivity and broadcast workflows.

- Description: HDVG4 frontNew Blend 4K Channel in a Box

Its Blend 4K is the first ever real time 4K channel in a box solution, offering a 4K clip server in XAVC and XAVC-S formats. The ultra HD XAVC uses level 5.2 of H.264/MPEG-4 AVC which is the highest level supported by that video standard, offering colour depths of 8-bits, 10-bits, and 12-bits. 4K, which promises to be the next standard in broadcast quality, is now offered in a single box, providing a 4K server coupled with 4K real-time 3D graphics.

Blend 4K also enables live video insertion in 4K and HD resolutions, providing the user with the freedom on the one hand to maximise the available quality, while on the other to continue using an existing HD source. Both video and graphics are controlled from a single playlist or manually, from GPI or by external automation.

- Morpho 4K for Video Walls

Morpho 4K is Orad's new powerful yet affordable real-time 4K video wall solution. Using Orad's unique canvas concept, Morpho 4K outputs can be arranged in different aspect ratios and layouts according to the shape of the video wall. Unlike traditional video wall processors, Morpho 4K offers both real-time graphics and video capabilities from a single system. All on-screen elements remain synchronised across the whole of the video wall, with no tearing visible on any sections of the output.

"By 2016 the Asia Pacific Region is forecasted to become the single largest market for 4K TV, accounting for 42 per cent of total world 4K households. The Asia Pacific Region being a hub of consumer electronics producers mainly in Japan, Korea, China and Taiwan are pushing to market new 4K TV as replacements for old HD ones. Films are already being shot in 4K and sports events are now testing 4K productions with the Brazil 2014 World Cup being a big trigger. Content companies from Terrestrial, Pay TV and Streaming IP companies are also gearing up for the distribution of this 4K content and Orad is in the forefront of this technology," says Mr. Joel Lamdani, President Asia Pacific, Orad Hi Tec Systems.

"Orad is already the market leader in providing leading TV stations in the Asia Pacific with its 4K technology for large video displays, providing them with true 4K and 8K video & graphics technologies for their large display walls. At the same time Orad is also positioned to provide its leading 4K virtual studio, real time graphics system and video servers all in true 4K supporting 1080p," Mr. Lamdani adds. Orad's comprehensive product line-up at BroadcastAsia2014 also includes its iFind fast turnaround production system, PlayMaker video server, VJ production server and Social Media Hub social media solution.

- Other 4K product highlights include:

Quantel: Pablo Rio

Pablo Rio is Quantel's high quality color correction and finishing system that runs on high-performance PC hardware. Offering realtime 4K 60p performance, fantastic interactivity and throughput, Pablo Rio blends quality and creativity in a package that delivers the productivity needed to succeed in high quality color and finishing today. Pablo Rio is available as software-only or as a turnkey system in a variety of configurations to suit HD, 2K, 4K and 6K Red Dragon realtime working.

Village Island Asia: VH4000 - 4K Multi-Standard Video Decoder - Worldwide Launch

VH-4000 is the next generation of decoders supporting 4K for HEVC and legacy compression standards. Our unique system targets live 4K contribution permits 4K 50/60p (not only 25/30p) in real-time and in a single tile (no HD decompositions!) so as to achieve maximum performance and video quality for new generation 4K broadcast services and 4K live sports events.

Alongside 4K, technologies related to digital media such digital pre and post production, MAM, multi-screen/multi-platform streaming and OTT will be featured at BroadcastAsia2014. Other exhibitors who have confirmed their participation include AARIS, Akamai, Brightzone, Coship, Dalet, Dayang, DB Broadcast, Elber, Envivio, Gospell, Imagine Communications and GatesAir, Limelight, mStar, NEC, Pace, Pilat Media, Playbox, Ross Video, Screen Systems, Skyworth, Telestream, Thomson Networks, Toshiba, VIZRT, Wasp3D and Wohler.

- Intuitive conversations on the right business models

Comprising visionary keynotes and specialised industry sessions, the four-day BroadcastAsia2014 conferences provide a knowledge transfer hub and networking platform for attendees to debate and discuss critical upcoming trends such as disruptive technologies in the broadcast and digital media market landscapes, industry risk factors and models for success that will enable companies to ride these trends and remain profitable.

On 17 June, Day 1 of the BroadcastAsia2014 International Conference, delegates can glean from industry experts the latest technical and business opportunities, challenges and solutions to best capitalise on the imminent shift towards 4K broadcasting. Experts from Bangkok Entertainment Co, BT Media & Broadcast UK, Ericsson, Eutelsat, Harmonic, Pace, Sony Corporation, Telestream and 3net Studios will present case studies and share their thought-provoking ideas.

Key topics include:

- HEVC: The Next Evolution in Video Encoding Technology
- Power Panel: Overcoming Challenges Faced When Converting to Digital and HD Broadcasting and Next Steps
- Case Study: The Solution for Producing Major Global Sporting Events in 4K
- What 'True' 4K UHDTV and Its Impact on End-to-End Media Delivery Chain?
- Panel: 4K Transmission as The Missing Link for 4K Adoption

Media asset management, cloud broadcasting, second screen, social TV and OTT will also be highlighted at the BroadcastAsia2014 International Conference.

The Creative Content Production Conference 2014 will focus on content creation and distribution, and the technical aspects of 4K production. An insightful series of conference tracks will cover the latest disruptive technologies that enable companies to increase eyeballs, with specialised tracks on Asian audiences and strategies for success in Asia. The line-up of speakers for these tracks comprise of specialists from 3net Studios, Blackmagic Design, Mocha Chai Laboratories and Pacific Portals.

Key topics include:

-- Navigating the 4K Transition - How is the 4K Trend Impacting Production
-- Revolutionising your Production Strategy to Produce the Highest Quality 4K Content Available

- Event of choice for the international broadcasting, film and digital multimedia industry

Together with CommunicAsia, the event welcomed more than 51,000 trade attendees from 100 different countries/regions in its 2013 edition, including industry professionals from ABS-CBN Corporation, Astro TV, Fox International Channel, HBO Asia, MediaCorp, Media Prima Berhad, Myanmar Radio and Television, Raj Television Network Limited, Radio Television Hong Kong, Vietnam Cable Television Company and many others.

About BroadcastAsia



Source: BroadcastAsia

Contact:
June Seah
PR Manager
Tel: +65 6233 6621
Email: [email protected]




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