|By Marketwired .||
|April 29, 2014 10:01 AM EDT||
NEW YORK, NY -- (Marketwired) -- 04/29/14 -- Today the history of TV and the future of the web are approaching a powerful and exciting nexus.
Waywire Networks is ready to meet the growing demand for quality, contextual, relevant video. It is the web's largest Video Curation Platform with the melding of smart technology and human-driven organization and presentation.
Powering both branded and enterprise video channels -- the network boasts relationships with many of the best video producers and providers today; including AOLon, Yahoo, Conde Nast, MSNBC -- and hundreds of other web-curated video sources.
"By bringing our curation technology to smart editorial teams and channel curators we're able to separate signal from noise, and build contextually relevant video content," said Waywire Networks CEO Steven Rosenbaum. "The result is a cost-effective and scalable video offering for our partner sites, great viewing experiences for audiences, and safe, well-lit environments for advertisers. It's a three way win."
Waywire provides the video curation, channel, and monetization technology for many of the web's leading video sites including AARP, BBC, TEDx, TimeOut NY, Outdoor Life, The Root, New York Magazine, Vibe, and Gust.
Waywire Enterprise meets both an audience, and an advertiser need, providing curation and monetization solutions that make scalable video an economic reality for sites.
"The Waywire mission is to match audiences with content, and advertisers with audience," says Rosenbaum. "It's a need that is currently underserved, with most site owners unable to produce video at the scale that their increasingly video hungry visitors seek. At the same time, content owners are looking for new paths to audience -- so Waywire offers a solution that make video work."
Waywire will provide core network services to customers in two verticals. For customizers who are already owners of audience -- we provide our SaaS platform of Waywire Enterprise. And reaching out to individuals who have category editorial expertise and are key thought leaders -- we'll offer a Waywire Channel Curation partnership affiliation that shares upside results and builds high quality niche channel offerings.
As video expands beyond the historic confines of broadcast television, the need for mass audience eyeballs evolves as well. As a network of targeted verticals, the goal is to power aggregated and curated video channels, giving consumers, publishers, and advertisers a new way to see TV.
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