SYS-CON MEDIA Authors: Greg Ness, Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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Bouju Closes New Funding Round for Global IP Protection Software

LOS ANGELES, CA--(Marketwired - April 29, 2014) - Today, Bouju announced it closed a new round of funding for its innovative, self-titled enterprise brand protection software. Amidi Group led the funding round via its early-stage venture capital firm. With this, Bouju joins Amidi Group's exclusive list of ventures including PayPal, Zoosk, Vudu, and Dropbox.  

High profile brands are embracing Bouju's solution to the longstanding problems of global intellectual property protection. Bouju uses smart, cloud-based analytic software to help customers focus global brand enforcement efforts, saving them thousands of dollars in investigation fees and legal costs. Utilizing powerful search technology, Bouju assesses brand threats worldwide and across languages, distilling the data into a customized, easy-to-use analytics dashboard so that brands can quickly determine the root sources of online traffic diversion and infringements.

With its proprietary algorithms, Bouju identifies web traffic as well as the monetary impact of each unauthorized domain or listing, allowing users to quantify damage, prioritize infringements, and take cost-effective, protective actions. Bouju highlights where networks of linked infringers exist as well as infringers that may be damaging multiple brands.

Unique to Bouju, a convenient workflow platform allows users to take a wide range of enforcement actions in a matter of seconds. Bouju's algorithms and machine-learning capability further enable companies to not only sustain, but actually improve their brand enforcement efforts over time. With this new funding, Bouju will accelerate further market adoption of its proprietary technology. 

Rahim Amidi and Saeed Amidi of the Amidi Group released a statement: "Bouju's proprietary technology is a game-changer at a time when domestic and international IP protection is increasingly difficult for major brands. We are excited by this scalable, smart technology that meets brand infringements and online piracy head-on. Bouju will become a disruptive force that brings big data and analytics to a market [IP protection] that is traditionally labor intensive and inefficient."

Bouju President and CEO David Razavi says, "We are proud to have the financial backing and enthusiasm of Amidi Group, a firm with such a storied history of technology investments. This funding will enable us to further secure our leadership in the market and move forward aggressively with the next phase of our global sales strategy." As a result of the new funding, Bouju will accelerate market adoption of its proprietary technology.

Amidi Group's early-stage venture capital arm provides capital and resources for information technology companies. Amidi Group also helps its funded entities with business development strategies and provides access to an extensive network of serial entrepreneurs, strategic investors, and industry leaders to contribute insight for the company's long-term success.

To receive a customized analysis of global threats to your brand and a demonstration of how Bouju can immediately improve your IP and brand protection measures, please contact the Company.

About Bouju, Inc.  Bouju (www.bouju.com) is the leading provider of smart enterprise brand protection software. Bouju's Software-as-as-Service (SaaS) solution empowers organizations to monitor and assess potential brand infringements in real time and take swift action to combat piracy and protect IP. Visit our website to learn more about how Bouju's software can provide the first line of defense for your brand.

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