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SYS-CON MEDIA Authors: Liz McMillan, Dana Gardner, Elizabeth White, Carmen Gonzalez, PagerDuty Blog

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RTB.com Accelerates Spend Across Three Major Mobile Ad Exchanges

RTB.com, a subsidiary of Manage.com, today announced that it is a leading real-time bidding (RTB) mobile buyer on major ad exchanges, such as Doubleclick Ad Exchange, Flurry and MoPub. Its scalable and secure mobile data and programmatic buying platform allows its brand and performance customers to acquire and reach over 75 percent of mobile users globally. RTB.com has grown over 36,000 percent since founding in 2011, with projections to more than quadruple this year.

Despite being in a fragmented mobile ecosystem, it has become the largest programmatic buyer against established companies and customers in less than fifteen months. The growth is attributed to RTB.com’s ability to decision in real-time against massive amounts of disparate data to determine the appropriate marriage between media and the message. This is done through a data management platform from RTB.com’s parent company, Manage.com, which combines first and third party data to help advertisers target more than 15,000 audience segments so they can deliver the optimal message to the right person, at the right time, in an automated and scalable manner.

“As one of our first demand-side partners, RTB.com brings tremendous demand to the Flurry Marketplace, and has impressed us with its ability to scale with our Marketplace,” said Grady Burnett, CEO of Flurry. “With a data-driven approach that makes mobile advertising more relevant, RTB.com capitalizes on the rich, actionable audience data Flurry sends with every bid request. We're thrilled one of our key partners is achieving such success so quickly.”

“RTB.com meets the needs of virtually every advertiser in the marketplace, and provides incredible reach for advertisers and brands looking to acquire users in the mobile ecosystem,” said Fred Hsu, CEO of RTB.com. “With RTB.com and its parent company and subsidiaries, brands and developers are not only able to reach their target audiences, but also leverage new compelling ad formats as well as IAB ad formats, resulting in increased consumer engagement.”

About RTB.com

RTB.com, a subsidiary of Manage.com Group Inc., enables advertisers to reach their target audience in the most effective manner across mobile devices by delivering the optimal message to the right person, at the right time, in an automated and scalable manner. It is the largest mobile RTB buyer across all the major mobile ad exchanges, handling 15 billion RTB impressions daily across mobile in-app and mobile display inventory. RTB.com employs proprietary algorithms in combination with first-party and third-party data relationships, offering over 15,000 audience segments for optimal engagement at scale, and reaches over 75 percent of all mobile users globally. For more information, visit www.RTB.com.

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