SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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Mode Media Launches Its First-Ever Comprehensive Video Service, Featuring Exclusive Original Programming

Mode Media, formerly Glam Media, today launched its new comprehensive video service and unveiled its first-ever exclusive slate of premium, original video programming, featuring 10 brand new series. Additionally, the company will launch a Los Angeles-based production studio, Mode Entertainment Studios, as well as a new native video distribution platform.

“Two years ago, we created a team of top talent in digital video from Xbox, NBC, and Apple and gave them a mission to create a new platform for video curation, programming, distribution, discovery and social sharing. Today, we are pleased to announce the launch of phase one of our efforts with a full suite of new digital video offerings,” said Samir Arora, Founder & CEO of Mode Media. “The next generation digital video company needs to be a combination of a TV network and a pure digital video player like Netflix and Hulu—offering exclusive original programming and direct-to-consumer distribution. With our reach of over 250 million monthly unique visitors, Mode Media is able to syndicate content embedded across our distribution ecosystem of over 6,000 content businesses, creating a comprehensive new video service.”

Ten new original programming series, which feature celebrities and influencers on the rise, will premiere today across-multiple Mode Media channels, including Mode Entertainment, Brash for Men’s Lifestyle, Home, Glam for Style, Fashion & Beauty, Foodie for Recipes & Restaurants and Tend for Family & Parenting.

The heart of the service is an all-new video technology platform called “Project M” that is built on Ning to upload, curate, program, distribute and syndicate video content for consumers to discover and socially share. In addition, Mode Media is launching a native video distribution player that is being embedded within the content pages and streams to make discovery and viewing seamless for consumers and advertisers. Additionally, Mode Media is creating a new syndication platform on its owned-and-operated Mode Media channels, on video discovery applications, and through new video syndication partners, YouTube channels and vloggers.

As part of its effort to expand its original programming offerings, Mode Media will also launch Mode Entertainment Studios to manage original productions in Los Angeles. The studios, with access to the resources within made-for-Mode Media productions, gives Mode Media a complete production portfolio that will be used for editorial, entertainment, and sponsored content.

Mode Media has also tapped Creative Artists Agency (CAA), the world¹s leading entertainment and sports agency, to help guide its digital content offerings and build relationships in the entertainment community, in addition to providing strategic advisory services to the next generation digital media premium content services company.

“We are committed to being at the forefront of curating the best of what the web has to offer, as well as delivering creative and immersive advertising programs that reach audiences in highly relevant environments,” said Dan Lagani, President and Chief Revenue Officer of Mode Media. “We have a long history of helping brands tell their story through our content ecosystem at scale—we are bringing that expertise for the first time to video today—making Mode Media uniquely positioned to serve our partners with our innovative new offerings.”

This season’s premieres and exclusive episodic series include:

FOODIE CHANNEL:

“SUPERMARKET ADVENTURES” Travel the world with seasoned food personality, chef, and ingredient-expert Claire Robinson without leaving your local supermarket. In this fast-paced series, Robinson shows you how to shop in your local grocery store and create international sensations. Hidden spices, items and obscure gems make this an exhilarating culinary adventure. Produced by Hud:sun Media.

“TASTEMAKERS” Tastemakers brings you to the cusp of the food frontier where we’ll check-in with the people and places behind the latest trends and techniques in global cuisine. Produced by Mode Entertainment Studios.

THE FOODIE TOP 100: LEGENDS AND HIDDEN GEMS” Let the top food critics in the world guide you to incredible culinary experiences from contemporary classics to harder to find diamonds in the rough. Produced by Mode Entertainment Studios.

TEND PARENTING CHANNEL:

“SECRETS OF A FASHIONISTA MOM” Being a mom today has never been more exciting and more challenging. Not only do you have to be a “supermom,” you’re expected to look like a supermodel while doing it. The “mommy market” craves fashion Information and the best shortcuts to being an easy glamorous mom on the go. Full of tips, tricks and inspiration, our new show, “Secrets of a Fashionista Mom” will surely resonate with women at every stage of motherhood. Produced by Hud:sun Media.

HOME & LIVING CHANNEL:

“MI CASA, SU CASA” Celebrity host and entrepreneur Ali Landry is talking (and walking) her way into the homes of today's hottest trendsetters, lifestyle experts, and influential bloggers—all of whom also have children—to uncover the unique ways these influential parents eat, play and sleep! This series will reveal their most inventive and innovative techniques to maintain a happy, healthy nest and deliver the insider tips we won't read about on their blogs, hear about in the press, or see from outside their homes. Produced by Trium Entertainment.

“HAUTE HAVENS” (SEASON 2) Fashion industry insiders invite Mode Media in for a personal tour of their stylish abodes. Every item in their curated homes tells a story, which they are eager to share. Eclectic and inspired, each house is truly reflective of its owner’s design sensibility. You’ll definitely want to move in! Produced by Mode Entertainment Studios.

MODE ENTERTAINMENT CHANNEL:

“WHAT IF I WASN’T” Takes professional athletes away from the spotlight of their careers and challenges them to take their turn in the real world. The world they'd probably be living in if their athletic career had turned out differently. In each episode of WHAT IF I WASN’T, we will watch a pro athlete try their hand at a new career—as a cop, a schoolteacher, a chef, or even an alligator trainer—to see if they have what it takes. Produced by Trium Entertainment.

BRASH MEN’S LIFESTYLE CHANNEL:

“REAL ALPHAS” History has been riddled with legendary alpha males from John Wayne to Muhammad Ali. In REAL ALPHAS, we’ll compare history’s most aggressive and accomplished leaders with those of today to decide who is the “Real Alpha.” Produced by Hud:sun Media.

GLAM FASHION & STYLE CHANNEL:

“KISS & TELL WITH CHARLOTTE TILBURY” Offers an exclusive peek into the world of one of the most influential make-up masters working today. Tilbury has worked with some of the most beautiful women in the world—Kate Moss, Jennifer Lopez, and Rihanna, to name a few—and knows how to make true beauty shine with the transformative power of make-up. Watch as we follow the world’s greatest make-up artist and her celebrity clients as she launches her signature line in America, all while sharing her world and beauty secrets. Produced by Hud:sun Media.

“DESIGNER IN A DINER” In a quirky take on the designer interview, Glam interviews top industry talents in their favorite diners. By mixing the glamorous with the mundane, the nostalgic experience evokes a sense of comfort that is reflected in these conversations. Produced by Mode Entertainment Studios.

A complete list of Original Content Programming is available at www.modemediacorp.com/mode-media-launches-original-video-series

In addition, Mode Media’s curated episodic series and licensed content include:

MODE ENTERTAINMENT: EPIC SHORT FILMS” A weekly series of programmed entertainment featuring professionally curated short film videos delivered directly to users. Mode Media is currently licensing videos for global distribution. Produced by Mode Entertainment Studios.

FOODIE TV: SOURCES” (SEASON 2) A weekly series of programmed entertainment built on the Mode Media Curation Platform featuring TV quality videos exploring the world of food and where it comes from, delivered directly to users. Over 200 licensed videos for global distribution from studios such as The Perennial Plate, Homegrown Swedes, Life & Thyme, and Tiger in a Jar. Produced by Mode Entertainment Studios.

About Mode Media

Mode Media, formerly Glam Media, was founded in Silicon Valley in 2004 with a simple, yet powerful idea—that people are the curators of content. Our mission is to help people create, curate, distribute, discover, and socially share content they love by building incredible products that power and delight our ecosystem of users, advertisers and content businesses.

Mode Media is the 7th largest company in the United States Top 10 Media Properties, according to comScore, and reaches more than 250 million monthly unique visitors globally.

[comScore, December 2013]

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