|By Business Wire||
|April 29, 2014 02:00 PM EDT||
Answers Corporation, a leading provider of cloud-based customer experience solutions, will unveil a cutting edge client portal and preview new analytics measures at its “ForeSee 2014 Summit: Customer Experience 360,” kicking off today in Las Vegas. Nearly 300 of the top customer experience evangelists, experts and practitioners are convening for three immersive days of knowledge and networking at this eighth annual Summit, taking place at the Red Rock Casino, Resort and Spa. The Summit is a premier event designed to help brands, retailers, organizations and institutions explore emerging trends and share best practices in delivering great omnichannel customer experiences.
During Summit sessions, Answers will introduce the new Answers Cloud Services (ACS) Portal, a one-stop destination for measuring and improving the customer experience. This Portal integrates Answers’ leading-edge customer experience solutions: predictive customer experience analytics, content management platform, ratings and reviews products, as well as advertising and marketing solutions via Answers.com, the top-20 comScore consumer site owned and operated by Answers Corp. The ACS Portal gives Answers clients the ability to access their solutions through a common platform linking their individual product accounts into a single set of credentials. Clients who have multiple products will have access to a Report View, later this year, which pulls together critical insight from each product into a streamlined summary highlighting areas to take action and maintain focus. A brief video demo is available here.
Answers will also announce the development of two new measures, using their patented ForeSee methodology, focusing on Employees and Loyalty Programs. The program identifies various factors that affect the employee experience (e.g., workload, work environment, compensation) and empowers companies to generate higher employee satisfaction and engagement, leading to increased retention and better customer service, among others. In the same way, the Loyalty program measure will apply the methodology to measure and improve incentive reward programs to help brands increase customer acquisition, usage and retention. Both products will be available later this year.
The Summit agenda features general sessions and workshops that give clients countless opportunities to expand their knowledge base around customer experience measurement and improvement, within and across channels, online and off. Presenting clients include: Argos, Build-a-Bear Workshop, Crocs, Disney, Edmunds.com, Groupon, MSC Industrial Supply Company, OppenheimerFunds, Samsung, Sears Holding Company, StubHub, T-Mobile, T. Rowe Price, U.S. Bank, Verizon Wireless and The Weather Channel.
Attendees will also hear from two preeminent thought leaders:
Jonah Berger, author of Contagious: Why Things Catch On, will share his research-based framework for crafting contagious content, providing organizations with specific and actionable techniques they can put to use whether they are selling a product, crafting a new corporate culture or just trying to get the word out.
Don Peppers, a founding partner at Peppers & Rogers Group, the world's leading authority on customer-based strategies, will outline different ways in which companies can improve their “return on customer" to boost loyalty and sales.
For more information on the ForeSee 2014 Summit, visit http://www.foreseesummit.com.
About Answers Corporation
Answers’ mission is to connect businesses, organizations and consumers with the right answers. Through Answers Cloud Services (ACS), Answers provides brands and organizations with world-class solutions that span the full consumer lifecycle — from optimizing customer acquisition to analyzing the customer experience to predicting future customer behavior to offering solutions to improve the customer experience. Privately held, Answers is headquartered in St. Louis with offices in Ann Arbor, New York City, Silicon Valley, Cleveland, London, Vancouver and Tel Aviv, among others. For more information about Answers and Answers Cloud Services, visit the premier Q&A community and top 20 comScore site, http://www.answers.com.
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