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SAS and Callcredit Enter Into Partnership to Deliver Market Leading Data Analytics Service

LEEDS, UNITED KINGDOM -- (Marketwired) -- 04/30/14 -- Global leader in business analytics, SAS, and Callcredit Information Group, specialists in marketing services, analytics and data, have entered into partnership to deliver a market leading omni-channel marketing and analytics service.

Callcredit and SAS have recently, as part of the partnership, deployed the SAS® Marketing Automation software suite to ASDA, one of the UK's leading retailers. The software provides an easy-to-use interface, with repeatable processes to enable organisations to deliver more campaigns - from simple to complex - in a shorter space of time.

While initially the service will be key to major retailers, both SAS and Callcredit are jointly looking to deploy the same software within other major industry sectors such as financial services and utilities.

SAS' unmatched analytical capabilities turn customer insight into competitive advantage, developing detailed customer segments and profiles. Customer profitability can be assessed to deliver highly accurate retention, cross-sell/up-sell and response models. Ideal product mixes and next best offers for each customer can be derived, along with more effective communications.

Chris McDonald, Managing Director of Callcredit Marketing Solutions, commented: "SAS provides us with the industry's best-in-class technology which we're able to deploy for our key clients across multiple vertical sectors. It enables our clients to obtain deep insight on their customers and also make more informed decisions when it comes to targeting."

"By combining our data, expertise and extensive knowledge of analytics and industry experience with SAS's Marketing Automation, SAS® Visual Analytics and SAS® Adaptive Customer Experience software platforms, we're able to help our clients make better intelligent business decisions, enabling them to engage with their customers and prospects more accurately. We look forward to expanding this strategic partnership into areas, such as enhanced customer analytics, decisioning and web targeting and personalisation."

Richard Bradbury, Alliance Director at SAS UK & Ireland, said: "We're delighted to be involved with vertical partners, such as Callcredit, who enable SAS solutions to be delivered as an embedded component of a greater end-to-end vertical solution. Such an approach proves our strategy for a partner-led, multi-threaded, go-to-market approach which is at the forefront of the SAS global strategy."

"We also see this as just the beginning; in the new digital world there will be even more scope to make relevant offers to shoppers in-store in real time, and for businesses to be given the power to know much more about what their customers want, when and via what channel. Our partnership with Callcredit will provide an important route into a broad range of organisations looking to take advantage of what we can offer together."

ABOUT SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

About Callcredit Information Group - www.callcredit.co.uk

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

In a first for UK consumers, Callcredit launched Noddle (www.noddle.co.uk), a service that offers people free access to their personal monthly credit reports for life.

Other products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

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