|By Business Wire||
|April 30, 2014 09:06 AM EDT||
Cardlytics, the leader in Card-Linked Marketing, will present at the Bank Director Growth Conference on Thursday, May 1, 2014. Fred Fuller, Vice President, Account Management, will demonstrate Cardlytics’ Card-Linked Marketing platform, which is used by nearly 400 financial institutions, during the session, “How to Benefit from Disruptive Innovations.”
Cardlytics is one of only five companies that the Bank Director Growth Conference selected to present their latest innovations. Each company will have eight minutes on stage to give the audience an inside glimpse into their latest technologies. Cardlytics will highlight an upcoming technology, preliminarily named, ‘Cardlytics SmartPush’. The new feature allows consumers to map offers close to their current location. More than basic geo-location, ‘Cardlytics SmartPush’ will map offers that are relevant to their purchase behavior, not just offers in their immediate geography whether they are at home or traveling. Cardlytics knows that relevant information is valued by consumers and has seen significant increases in mobile banking application use when their advertising platform is deployed.
- Speaker: Fred Fuller, Vice President, Account Management, Cardlytics
- Event: Bank Director Growth Conference
- Location: The Ritz-Carlton New Orleans, 921 Canal Street, New Orleans, LA 70112
- Date: Thursday, May 1, 2014 at 4:20 p.m. CST
- Session: How to Benefit From Disruptive Innovations
Bank Director’s annual Growth Conference brings together bank executives, board members and industry advisors to dig in and explore “what's working." From concepts that improve efficiencies to strategies that put profits on the bottom line, Bank Director hosts this annual conference to inspire CEOs and their leadership team.
Cardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, Lloyds Banking Group and others, the company has insight into consumer purchase behavior for ~70% of U.S. households and ~30% of U.K. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers, through their online banking and mobile banking applications. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.