SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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Canon Achieves a World First as Production of EF Interchangeable Lenses Surpasses 100 Million Mark

Canon U.S.A. Inc., a leader in digital imaging solutions, today announced that its parent company, Canon Inc., is celebrating an impressive lens-manufacturing milestone with production on April 22, 2014 of the Company’s 100-millionth EF-series interchangeable lens for EOS cameras*—an EF 200–400mm f/4L IS USM Extender 1.4X.

Canon EF lens-series lineup (Photo: Business Wire)

Canon EF lens-series lineup (Photo: Business Wire)

Production of interchangeable EF lenses for the Canon EOS-series AF (autofocus) single-lens reflex (SLR) cameras began in 1987 at the Company’s Utsunomiya Plant and now includes manufacturing bases at Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; and Oita Canon Inc. in southern Japan. In May 2013, EF lens production surpassed the 90-million-unit mark and now, approximately eleven months later, Canon is commemorating its first-in-the-world1 achievement of having manufactured 100 million interchangeable lenses.

Canon’s proprietary EF lenses, launched in March 1987 along with the EOS SLR camera system, have continued to evolve since their introduction, leading the industry through the incorporation of a wide range of innovative technologies, including world’s firsts2 such as the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multi-layered diffractive optical (DO) element. In May 2013, aiming to further expand the realm of photographic expression, the Company introduced the EF 200-400mm f/4L IS USM Extender 1.4X, the world’s first3 super-telephoto zoom lens with a built-in 1.4X extender allowing for a continuous zoom range from 200mm to 560mm (f/5.6).

In recent years, in addition to updating such models as super-telephoto lenses ideal for sports and nature photography along with zoom lenses that offer a bright f/2.8 maximum aperture throughout the entire zoom range, Canon has launched multiple entry-level interchangeable lenses equipped with stepping motor (STM) technology that help deliver smooth and quiet autofocus performance during video recording. As a result, the Company’s extensive EF lens-series lineup currently comprises a total of 89 models.4 To further enhance its lens offerings, Canon has expanded the optical technologies incorporated in its EF lenses into new categories, launching EF Cinema Lenses for digital cinematography in January 2012.

Furthermore, during the 11-year period from 2003 to 2013, Canon maintained the No. 1 share worldwide within the interchangeable-lens digital camera market and, in February 2014, marked another manufacturing milestone as combined production of its film and digital EOS-series interchangeable-lens cameras surpassed the 70-million-unit mark.

Canon will continue refining its diverse imaging technologies based on its core optical technologies, striving to produce outstanding and reliable lenses and cameras that cater to the varying needs of photographers - from first-time users to advanced amateurs and professionals - while contributing to expanding the photographic and video imaging culture.

For more information on this milestone, please visit: http://www.usa.canon.com/cusa/consumer/standard_display/lens_ef100mill_miscpage

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2013† and is one of Fortune Magazine's World’s Most Admired Companies in 2014. In 2013, Canon U.S.A. has received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the tenth consecutive year and for camcorders for the past three years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

* Refers to EF Lenses, EF-S Lenses and Cinema Lenses produced worldwide from 1987 to First Half of 2014.

1 Among interchangeable lenses as of April 21, 2014. Based on a Canon survey.

2 Among interchangeable lenses for SLR cameras, based on a Canon survey.

3 Among interchangeable lenses for interchangeable lens cameras (SLR cameras, compact-system cameras), based on a Canon survey.

4 Including two EF lens extenders and three models available outside of Japan. As of April 30, 2014.

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