|By Business Wire
|April 30, 2014 12:00 PM EDT
Inc., the leading provider of advertising management software for
media companies, is pleased to announce that it has acquired Fivia,
a digital advertising management software provider headquartered in
Paris, France. Fivia’s software product manages the workflow of major
sell-side advertising publishers to maximize the value of their digital
advertising inventory. This acquisition will help expand WideOrbit’s
digital offering for major media companies.
The core Fivia product line enables major media companies to manage
digital advertising sales, inventory, traffic, billing and revenue,
including major North American publishers Viacom,
Inc., Gannett’s USA
Today and Mashable,
as well as major European publishers Orange,
WideOrbit’s product line provides a similar but broader solution for
linear advertising, serving more than 2,600 Television stations, Cable
networks and Radio stations. WideOrbit software manages more than $24
billion in annual advertising spending and more than 4 billion
advertising impressions, daily.
“We’re very excited about the acquisition of Fivia and the capability
that it delivers to WideOrbit clients as we work to strengthen and
expand our digital or non-linear offerings,” said Eric R. Mathewson,
Founder and CEO of WideOrbit. “WideOrbit is committed to providing our
clients with a comprehensive solution that will help them manage
operations across both linear and non-linear advertising efficiently and
profitably. With Fivia, we gain a group of extremely talented digital
professionals and a solid digital advertising management platform to
help us towards that goal. Fivia’s software also extends our solutions
to the digital operations of traditional magazine and newsprint
publishers where WideOrbit previously did not have a solution.”
Prior to the acquisition, Fivia was a subsidiary of IPMG,
one of Australia’s largest privately owned investment groups. Founded in
1999 with U.S. operations based in New York, Fivia is the longest
established provider of automated inventory, order and billing
management software designed originally for online advertising.
“The Fivia team is very excited to be joining WideOrbit,” said Geoffroy
Guéna, Co-CEO of Fivia. “We believe that our digital solution and
expertise will be a perfect complement to WideOrbit as we work together
to provide our mutual clients with the best possible solutions for
managing advertising sales across all media platforms.”
“We’ve worked hard to build an incredibly robust product that has
attracted several Blue Chip clients in a very competitive marketplace,”
said Cyril Moynot, Co-CEO of Fivia. “Being a part of WideOrbit will
provide us with the additional resources we need to take our digital
solutions to the next level.”
WideOrbit’s comprehensive product line helps major media companies
manage the entire workflow of advertising sales, from placement and
optimization through to invoicing. Headquartered in San Francisco,
California with offices across the U.S., WideOrbit has been profitable
for 14 consecutive quarters and has nearly 400 employees globally.
WideOrbit is planning to announce several more acquisitions in the next
few months, primarily in the digital or non-linear advertising realm.
As part of the acquisition, WideOrbit will be maintaining the Fivia
offices in Paris, France. Financial terms of the acquisition have not
is the leading provider of advertising management software for Media
companies. WideOrbit provides innovative, proven solutions for managing
the business of broadcast and cable operations – from proposal to order,
scheduling to automation, billing and aging. WideOrbit has been helping
clients since 1999, delivering high ROI, greater efficiencies and
revenue optimization. More than 2,600 Television stations, Radio
stations and Media Networks around the globe use WideOrbit Traffic
software and another 3,200+ stations operate on WideOrbit Radio
Automation platforms. WideOrbit software manages more than $24 billion
in advertising revenue annually. Clients include: Bell
Square Garden, Meredith
Television Group, Tribune,
Entertainment Sports, Univision
and more than 300 other major media organizations. WideOrbit is
headquartered in San Francisco, with offices in Seattle; Denver; Dallas;
Birmingham, AL; Agawam, MA and Paris, France.
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