SYS-CON MEDIA Authors: Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Elpehant: The memory of Quebec Cinema Invited to Cannes

Leolo by Jean-Claude Lauzon to be screened in the Cannes Classics section

MONTREAL, QUEBEC -- (Marketwired) -- 04/30/14 -- Quebecor (TSX: QBR.A)(TSX: QBR.B) is pleased that the movie Leolo, part of its Elephant: The memory of Quebec cinema movie database, has been selected for screening at the Cannes Festival in the Cannes Classics section. It will be the first movie restored by Elephant: The memory of Quebec cinema to be presented at Cannes. The Cannes Classics section shows digitally remastered classics.

"We are very happy and proud that this classic of Quebec cinema will be seen by audiences at Cannes," said Pierre Dion, President and CEO of Quebecor. "Movies aren't just great entertainment; they reflect a society and its history. Quebecor launched Elephant: The memory of Quebec cinema in order to bring Quebec's cinematic heritage to the widest possible audience and we are delighted to be able to share that heritage with movie lovers beyond our borders."

Leolo by Jean-Claude Lauzon was digitalized in 2K using Arriscan technology. The colour correction was performed using Da Vinci Resolve and the restoration with Phoenix, PF Clean and Revival. The work was done by Technicolor Creative Services under the supervision of Marie-Jose Raymond and Claude Fournier, assistant directors of Elephant: The memory of Quebec cinema.

Preserving Quebec's cinematic heritage for future generations

The aim of Elephant: The memory of Quebec cinema, launched by Quebecor in 2008, is to digitally remaster all the fictional feature films ever made in Quebec and make them readily available. To date, more than 200 movies have been restored and more are being added to the catalogue regularly. The films are available on Videotron's illico video on demand service, illico mobile and illico.tv. Since November 18, 2013, movie buffs have also been able to access part of the catalogue through iTunes Canada, and since April 15, 2014 through iTunes Europe and iTunes Africa in countries where French or English is an official language.

Except for a small amount to cover a portion of the platform's operating costs, all distribution revenues go to the rights holders and the filmmakers. Elephant is a philanthropic project from which Quebecor derives no financial benefit.

The elephant.canoe.ca website contains a wealth of data on Quebec cinema, including detailed information on all the fictional feature films, trailers, on-set stills, current news, special reports, a blog and hundreds of exclusive interviews with the people who have shaped Quebec cinema.

The book Les images que nos sommes, 60 ans de cinema quebecois by anthropologist Serge Bouchard, initiated as part of the Elephant: The memory of Quebec cinema, traces 60 years of Quebec cinema history, providing a unique take on Quebec society. It is published by Editions de l'Homme. An electronic version containing 73 movie excerpts is also available.

About Quebecor

Quebecor, a Canadian telecommunications, entertainment and news media leader, is one of the best-performing integrated communications companies in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor's subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services.

Quebecor (TSX: QBR.A)(TSX: QBR.B) is firmly based in Quebec. It holds a 75.36% interest in Quebecor Media, which employs nearly 16,000 people in Canada.

A family business founded in 1950, Quebecor is strongly committed to the community. Every year, it actively supports people working with more than 400 organizations in the vital fields of culture, health, education, the environment and entrepreneurship.

Visit our website: www.quebecor.com

Follow us on Twitter: www.twitter.com/QuebecorMedia

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