|By Marketwired .||
|May 1, 2014 07:07 AM EDT||
SCOTTSDALE, AZ and LITTLE ROCK, AR -- (Marketwired) -- 05/01/14 -- nGage Labs, Inc., the leading provider of personalized mobile engagement solutions, has announced that Kyle Hollaway has joined the company as Chief Technology Officer.
Mr. Hollaway is a 20-plus year technology veteran with an impressive track record of bringing to market customer recognition and insight solutions. Most recently Mr. Hollaway was leading the technology direction at Campus Nation Network.
"In the dynamic world of customer engagement where innovation is being introduced on a daily basis, nGage Labs stands alone as an innovator that is leveraging mobile personalization technologies to improve the ultimate customer experience," said Mr. Hollaway. "I'm ecstatic to be joining this company at this point in the personalization revolution."
As CTO, Mr. Hollaway will lead the nGage Labs Analytics Innovation team in developing real-time personalization analytics that differentiates the company's mobile customer engagement solutions. He leads an entire team of architects, analysts, modelers, and developers in continuing to create deeper levels of individual customer insights and actionable intelligence.
"Kyle has long been a leader in creating the technologies that power leap-frog innovation in marketing solutions," said Rod Ford, Chief Executive Officer. "He's joining a world-class Executive Team that is leveraging our innovation in mobile personalization to build a world leader. Kyle will be an essential part of our future success in the mobile equipped marketplace."
Prior to Campus Nation Network, Mr. Hollaway was a senior executive at marketing service providers Merkle and Acxiom, where he led the development of their customer data integration products. While at Acxiom he worked on customer insight projects for Trans Union, American Express, Visa, MasterCard, Chase, and GE Consumer Finance and created ground breaking "personalization" solutions that these brands use to fuel their digital success.
Mr. Hollaway is a graduate of Ouachita Baptist University and holds a BA in Computer Science. He also served as a Combat Engineer officer in the US Army.
About: nGage Labs, Inc.
nGage Labs is the leader in providing full-service, analytically-informed Personalized Mobile Customer Engagement Solutions. We're disrupting the mass discount mobile coupon practice by using customer transaction history and preference data streams to feed real-time predictive analytics that result in each customer receiving a unique and individually personalized mobile offer.
We are innovators and have invested over $10M in providing a seamless and personalized mobile experience through the development of our proprietary cloud-enabled real-time offer personalization engine, mobile delivery platform, mobile redemption capabilities, and dynamic data visualization dashboards.
The result is a comprehensive closed-loop mobile engagement solution enabling brands and enterprises to provide and measure the effectiveness of highly personalized offers delivered to their best customers through text, push, and digital wallets.