Click here to close now.

SYS-CON MEDIA Authors: Tim Hinds, Mike Kavis, Plutora Blog, Bart Copeland, Andreas Grabner

News Feed Item

AdColony Expands Global Presence With Key Exec Hires

Mobile Industry Executive Andrew French Joins as General Manager EMEA to Grow AdColony's Mobile Video Advertising and Monetization Business; Stefan Adamczyk Joins as Sales Director EMEA

LOS ANGELES, CA -- (Marketwired) -- 05/01/14 -- AdColony, the leading mobile video marketing platform, today announced the opening of its European offices with new hire Andrew French, GM EMEA based out of London, who will lead AdColony's continued expansion throughout the region.

With many of AdColony's key app developers and advertisers driving business originating from international markets, AdColony is bolstering the company's already strong growth and dominance in mobile video advertising with a strategic move to have a more marked presence in Europe.

In the newly created role, Andrew French, GM EMEA, will helm AdColony's growing EMEA business by providing support and strategic account management for top mobile publishers and advertisers in the region. Prior to joining AdColony, Andrew was VP Client Services at Somo, the largest independent mobile solutions company in the world, where he was responsible for all media revenue. Andrew was Somo's second ever employee and built out the company's international client list and Global Trading division, working with more than 250 partners to ensure efficient and effective media spend and results.

"I'm extremely impressed with the best-in-class mobile video products that AdColony has established in the market," said Andrew French, GM EMEA AdColony. "I'm excited to lead the European growth by investing in our international partners to continue to deliver superior mobile video campaign results for advertisers and app developers."

"We're thrilled to have Andrew join the AdColony team to help us launch and establish our new office in the UK!" said Will Kassoy, CEO of AdColony. "Andrew has proven success, deep industry knowledge and great leadership skills. We look forward to expanding the team and building the company culture in Europe under his leadership this year."

Joining Andrew French on the AdColony team is Stefan Adamczyk who is Sales Director for EMEA, based out of Paris, France. Formerly of Adloqi and Mobile Ventures, Stefan has a wealth of experience working with brands and agencies to deliver successful mobile advertising campaigns.

"As a truly global company, we've built meaningful relationships with publishers and advertisers around the world, and having Andrew and Stefan on board to represent AdColony in EMEA will allow us to further invest in important relationships to drive additional business development and growth in the region," said Mike Owen, Chief Revenue Officer of AdColony.

The new hires and EMEA expansion come on the heels of AdColony closing out a record 2013. AdColony continues to increase headcount globally to support its best-in-class team working with Fortune 500 brands and more than 75 percent of the top grossing developers.

Global mobile advertising spending is on track to grow 75.1 percent in 2014 to $31.5 billion, accounting for almost 25 percent of total digital ad spending worldwide.(1) With mobile video representing the fastest growing ad format in mobile at a projected 119 percent growth rate in 2014 for the U.S. alone, AdColony is poised to capitalize on the global market opportunity.(2)

AdColony has become a trusted video partner for brands and publishers looking to engage consumers on mobile with high impact HD mobile video. As a first to market mobile video pure-play, AdColony has redefined mobile advertising with its Instant-Play™ HD technology that has been perfected for brands and performance advertisers to reach consumers across the hottest apps in the world.

About AdColony
AdColony is a mobile video advertising company whose proprietary Instant-Play™ technology serves razor sharp, full-screen video ads instantly in HD across its extensive network of iOS and Android apps, eliminating the biggest pain points in mobile video advertising: long load times and grainy, choppy video. As a leading mobile video advertising and monetization platform, AdColony works with both Fortune 500 brands and the world's top grossing publishers. The company's reach, targeting and optimization tools and services provide advertisers with a superior way to engage mobile audiences at scale. AdColony's app developer tools and services provide publishing partners with ways to maximize monetization while gaining insight needed to continuously optimize content and advertising offerings. AdColony is a privately held company backed by Insight Venture Partners and has offices in Los Angeles, San Francisco, Seattle, Chicago, Detroit New York and London. To learn more about AdColony, visit www.adcolony.com.

(1) eMarketer, March 2014. "Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013."
(2) eMarketer, April 2014. "US Mobile Video Advertising 2014."

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2581004

Media Contact:
Hollis Guerra
Blast PR for AdColony
(805) 403-0507
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add sc...
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
Data-intensive companies that strive to gain insights from data using Big Data analytics tools can gain tremendous competitive advantage by deploying data-centric storage. Organizations generate large volumes of data, the vast majority of which is unstructured. As the volume and velocity of this unstructured data increases, the costs, risks and usability challenges associated with managing the unstructured data (regardless of file type, size or device) increases simultaneously, including end-to-...
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, includin...
The excitement around the possibilities enabled by Big Data is being tempered by the daunting task of feeding the analytics engines with high quality data on a continuous basis. As the once distinct fields of data integration and data management increasingly converge, cloud-based data solutions providers have emerged that can buffer your organization from the complexities of this continuous data cleansing and management so that you’re free to focus on the end goal: actionable insight.
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mo...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to mak...
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data th...
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon...
With several hundred implementations of IoT-enabled solutions in the past 12 months alone, this session will focus on experience over the art of the possible. Many can only imagine the most advanced telematics platform ever deployed, supporting millions of customers, producing tens of thousands events or GBs per trip, and hundreds of TBs per month. With the ability to support a billion sensor events per second, over 30PB of warm data for analytics, and hundreds of PBs for an data analytics arc...
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understand...