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SYS-CON MEDIA Authors: Ian Goldsmith, Ed Featherston, Elizabeth White, Pat Romanski, Liz McMillan

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Audi Achieves Best April Sales in Company History; Second Highest Monthly Result Ever

HERNDON, VA -- (Marketwired) -- 05/01/14 --


  • April marks the 40th consecutive record month of sales, with more than 15,000 vehicles sold
  • Strong demand for all-new Audi A3, as well as premium segment vehicles, led sales growth
  • Audi Certified pre-owned sales set 9th straight monthly record

Audi reported April 2014 sales of 15,653 vehicles, which stands as the brand's 40th consecutive month of record monthly sales and second-best month ever. Audi sales year-to-date increased 7.5% to 50,881 vehicles sold.

"The launch of the all-new A3 Sedan gives Audi an even broader product portfolio and the opportunity to reach more luxury buyers in the premium compact segment," said Mark Del Rosso, Executive Vice President & Chief Operating Officer, Audi of America. "In its first month of retail sales, the Audi A3 was a top seller in April, with over 2,000 vehicles sold."

Luxury sedan sales remained strong as the Audi A6 increased 11.9% to 2,132 vehicles sold for the month, while year-to-date demand for the A6 increased 20.5% to 7,568 vehicles sold. Sales of the Audi A7 rose 26.5% in April to 816 vehicles sold, while demand for the A7 increased 7.1% to 2,922 vehicles sold YTD.

April results were bolstered by sales of Audi luxury SUVs, with the Audi Q7 luxury crossover posting a 23.6% gain in April on 1,462 units delivered for the month and year-to-date sales increased 35.9% to a total of 5,551 vehicles. Year-to-date sales for the Audi Q5 crossover increased 5.5% YOY.

April 2014 was the 9th consecutive record month for Audi Certified pre-owned vehicles sales with an increase of 13.7%, to a total of 3,702 CPO vehicles sold in the most-recent month, and a year-to-date increase of 13.8%.

Highlights:

  • Sales mix for Audi S performance variants finished the month at 15.3% for the S4 sedan; 34.3% for the S5/ RS 5; 4.5% for the S6; 27% for the S7 / RS 7; 9.5% for the S8; 37% for the TTS and TTS Roadster, and 8.6% for the SQ5 crossover.
  • Sales of Audi A6 increased to 11.9% compared to April 2013; YTD sales grew 20.5% compared to previous period.
  • Sales of Audi A7 increased 26.5% compared to April 2013; YTD sales grew 7.1% compared to previous period.
  • Sales of the Audi Q5 increased 1.6% compared to April 2013; YTD sales grew 5.5% compared to previous period.
  • Sales of the Audi Q7 increased 23.6% compared to April 2013; YTD sales grew 35.9% compared to previous period.
  • April sales mix for Audi TDI models: Audi A6 TDI at 14.2% on 303 vehicles sold; Audi A7 TDI at 11% on 90 vehicles; A8 TDI at 11.7% on 52 vehicles; Audi Q5 TDI at 16.2% on 532 vehicles, and for the Audi Q7 TDI at 28% on 410 vehicles; with an overall mix of 17% on 1,387 total TDI sales for April.
  • Audi Certified pre-owned sales increased 13.7% to 3,702 vehicles in April; YTD CPO sales rose 13.8% to 14,016 vehicles sold.
  • The all-new 2015 Audi A3 sedan models officially went on sale April 3 with 2,159 vehicles sold in its first month of retail sales.
  • Audi holds the longest running monthly record sales streak in the premium car market according to a completive sales report from MotorIntelligence.com.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.


----------------------------------------------------------------------------
AUDI US
SNAPSHOT                   --MTD--                       --YTD--
----------------------------------------------------------------------------
                 Apr '14   Apr '13   Yr/Yr %   Apr '14    Apr '13   Yr/Yr %
   Model Line    Actual    Actual    change  YTD Actual YTD Actual  change
----------------------------------------------------------------------------
A3                  2,159        55   3825.5%     3,022        798    278.7%
----------------------------------------------------------------------------
A4                  3,167     3,143      0.8%    10,911     11,648     -6.3%
----------------------------------------------------------------------------
A5                  1,579     1,809    -12.7%     5,070      5,810    -12.7%
----------------------------------------------------------------------------
A6                  2,132     1,905     11.9%     7,568      6,280     20.5%
----------------------------------------------------------------------------
A7                    816       645     26.5%     2,922      2,728      7.1%
----------------------------------------------------------------------------
A8                    443       467     -5.1%     1,617      1,929    -16.2%
----------------------------------------------------------------------------
allroad               349       468    -25.4%     1,292      1,758    -26.5%
----------------------------------------------------------------------------
Audi Q5             3,293     3,241      1.6%    12,067     11,437      5.5%
----------------------------------------------------------------------------
Audi Q7             1,462     1,183     23.6%     5,551      4,084     35.9%
----------------------------------------------------------------------------
R8                     80        71     12.7%       305        238     28.2%
----------------------------------------------------------------------------
TT                    173       170      1.8%       556        633    -12.2%
----------------------------------------------------------------------------
Total Audi         15,653    13,157     19.0%    50,881     47,343      7.5%
Sales
----------------------------------------------------------------------------
Total CPO Sales     3,702     3,257     13.7%    14,016     12,311    13.8 %
----------------------------------------------------------------------------

NOTES:
- 2013 A4 includes A4 sedan and S4 sedan, but does not include Audi allroad.
- 2013 A5 includes Audi A5 coupe, S5 coupe, RS 5 coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet models.
- 2013 A6 includes Audi A6 sedan and S6 sedan.
- 2013 A7 includes A7 sedan, S7 and RS 7 sedan.
- 2013 A8 includes Audi A8 sedan, A8 L sedan and S8 sedan models.
- TT includes Audi TT, TTS, TT RS coupe; TT and TTS roadster models.
- R8 includes Audi R8 coupe and R8 Spyder models.

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