|By Marketwired .||
|May 1, 2014 06:00 PM EDT||
NEW YORK, NY -- (Marketwired) -- 05/01/14 -- POPSUGAR, the leading independent publisher of original video for women, presented its slate of eight new, original programs, and highlighted its 11 returning "franchise" series, at tonight's Digital Content NewFronts presentation.
Among the highlights that POPSUGAR announced are its first scripted project, Seriously Distracted, a comedy collaboration with the digital arm of Broadway Video; two new series, one with Gillian Jacobs and the other starring Katherine Schwarzenegger; two projects with partner CORE Media Group; and a year-round collaboration with Las Vegas "culture-fest" Life is Beautiful. POPSUGAR will also launch a series of long-form specials surrounding the major themes and events that women love.
Joining POPSUGAR founders Lisa and Brian Sugar and POPSUGAR Studios President David Grant were designer Charlotte Ronson, who lent her fashion expertise on a live We Spy Style episode; chef Dominique Ansel, who debuted a new dessert trend, the Waffle Ice Cream Sandwich; and Hannah Bronfman, who DJ'd the event.
"Over the past eight years, we've worked hard to build a lifestyle brand that today delights over 23 million women every month who make us part of their daily lives -- in the digital space, on mobile and TV," said Brian Sugar, founder and CEO of POPSUGAR. "What makes us particularly effective in connecting brands to women is our combination of fresh content, programming expertise, and technology, all at scale with innovative marketing programs."
"This year we are venturing into new genres and formats you have not seen from us before, and we are doing it with the caliber of talent we've always dreamed of," said David Grant, president of POPSUGAR Studios. "But all of our projects have one thing in common -- they are perfectly attuned to the interests and passions of our audience of women in their 20s and 30s -- an audience we know better than anyone."
NEW ORIGINAL PROGRAMS
Seriously Distracted is POPSUGAR's first scripted project developed through a new partnership with Above Average. This comedy series is about a group of women who find themselves stuck at the bottom rung of a New York PR firm that is always one signing away from making it big. The less-than-intense work pace affords them plenty of time to obsess about what really matters -- celebrity gossip. The series is being created by Above Average, who were inspired by their own over-the-top reactions to the "conscious uncoupling" of Gwyneth Paltrow and Chris Martin. Expect cameo appearances from celebrities as the Seriously PR firm attempts to sign new clients.
POPSUGAR Studios will partner with Above Average, an online comedy video network part of the Broadway Video family (the production company behind SNL, The Tonight Show Starring Jimmy Fallon, Portlandia, and more), to co-produce short-form, scripted comedies, featuring everyone from rising, young stars to top comedic talent.
#FullDisclosure is a humorous, honest, and sexy look at the world of modern relationships for millennials. #FullDisclosure will be a segment-driven, weekly talk show that delves into all things sex and relationships -- on and off the web. The show is currently casting for a panel of three hosts who are smart, funny, and on-demo. Each episode will explore a relationship theme and feature noted guest panelists who are experts relevant to that theme, such as a sexpert, a matchmaker, or a young celebrity who wants to join the fun. Shot in front of a studio audience and using the interactivity available on the POPSUGAR platform, #FullDisclosure will have an intriguing, social-media-driven, talk-show format with a late-night feel.
#FullDisclosure is being produced through the CORE Media Group partnership. As the company behind American Idol and So You Think You Can Dance, CORE Media Group is one of the most respected television production entities in the business.
WHAT NOW? WITH KATHERINE SCHWARZENEGGER
Author, blogger, and rising star, TV personality Katherine Schwarzenegger tackles the tough topics of your 20s: that point in your life when you throw up your hands and say, "Now what?" In each episode, Schwarzenegger has intimate, frank, and often surprising conversations with celebrities, leaders, and influencers, as we learn how they found success by navigating pivotal moments in their lives. This series is inspired by her newly released book, I Just Graduated...Now What?: Honest Advice For Navigating What Comes Next, featuring interviews with John Legend, Andy Cohen, Lauren Bush, Eva Longoria, and others.
BEST BIRTHDAY EVER...WITH THE COOP
Join the never-ending party around entrepreneurs Juliet Boydstun and Lucinda Lent, who run The Coop, a wildly successful Los Angeles-based party space and party planning service started by moms for moms. Propelled by an appearance on the hit ABC show Shark Tank, The Coop has quickly become the go-to service for L.A.'s celebrity parents.
L.A. moms have high expectations, and in each episode, Juliet and Lucinda manage to deliver memorable kids' parties with their unique decoration designs and creative activities. Produced in partnership with CORE Media Group, the series is the perfect offering from POPSUGAR in the mom space, with its signature combination of entertainment and actionable "how-to" information. Along with the drama and excitement of planning a great party under often challenging conditions, Juliet and Lucinda will invite viewers into their workshop and always offer takeaways on how to create your kids' very own Best Birthday Ever.
FETCH FASHION WITH GILLIAN JACOBS
Marking the 10th anniversary of Mean Girls, POPSUGAR is finally going to make "fetch" happen! You already know talented actress Gillian Jacobs from NBC's Community, and if you follow her on Instagram, you've also met her charismatic dog Mick. What you might not know is that both Gillian and Mick are huge fashion fans! This unique series will feature Gillian and her dog sporting the perfect designer outfits while interviewing rad designers and introducing us to up-and-coming lines in this warm and comedic format. Fetch Fashion is a fashion show like you've never seen before: warm, funny, and shareable.
FIVE THINGS I'VE ALWAYS WANTED TO ASK YOU, MOM
From Lisa Erspamer, president of Unleashed Media, former co-executive producer of The Oprah Winfrey Show and chief creative officer of OWN, Five Things was inspired by her book project, A Letter to My Mom, which honors the powerful, loving, complicated, one-of-a-kind relationships we all have with our mothers. In the show, the tables are turned when celebrities become the interviewers, asking their beloved moms their most burning questions they've never before broached. Each episode will be centered on a celebrity who is asking their mom the five questions. At the end, they will surprise their mom by reading a personally crafted, heartfelt letter written just for them. The series is sure to be emotional, uplifting, and unexpected.
POPSUGAR EVENT SPECIALS
POPSUGAR is launching a new series of long-form (30-60 minutes), TV-quality specials. These specials will be added to our current specials lineup that includes our annual Live Holiday Gift Guide, which trended number one on Twitter during its broadcast; our Award Season Live Viewing Parties; and our annual POPSUGAR Beauty Awards. The new specials will dive deeper into trends, personalities, must haves, and tips on our most popular topics, including Fitness, Fashion and Beauty, Wedding Workbooks, Home Entertaining, and more to be announced. We will also have live specials around events of high interest to our audience, from movie premieres to favorite TV show season finales and more.
LIFE IS BEAUTIFUL CULTURE-FEST PARTNERSHIP
POPSUGAR will be creating year-round digital content through a new partnership with Life is Beautiful, the fast-growing, Las Vegas-based culture-fest celebrating the convergence of music, food, art, and learning. Last year, huge crowds flocked to Las Vegas to see acts like Imagine Dragons and The Killers. Through its partnership, POPSUGAR and Life is Beautiful will create a new media brand, offering video content that features exclusive, inspiring stories from the influencers and tastemakers who are contributing to the Life is Beautiful project. The festival features over 75 musical acts, 60 well-known chefs and restaurants, 25 world-renowned artists, 25 noted speakers, and special performances by Cirque du Soleil, over 15 city blocks. Life is Beautiful is dedicated to helping people conquer their fears, chase their dreams, and see that life is truly beautiful.
To view POPSUGAR's new slate of 2014 programs, go to POPSUGAR NewFronts.
POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce -- online, on mobile, and at your door. POPSUGAR.com is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-40, POPSUGAR draws over 23.3M users worldwide, 50M live and on-demand video views, ranked top 5 comScore in lifestyle video, and half a billion in annual retail revenue. POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit POPSUGAR.com and follow @POPSUGAR on Twitter.
“This win means a great deal to us because it is decided by the readers – the people who understand how use of our technology enables new insights that drive the business,” said Matt Davies, senior director, EMEA marketing, Splunk. “Splunk Enterprise enables organizations to improve service levels, reduce operations costs, mitigate security risks, enhance DevOps collaboration, create new product and service offerings and obtain deeper insight into customer behavior. Being named Best Business App...
Jan. 26, 2015 06:00 AM EST Reads: 1,795
IBM has announced a new strategic technology services agreement with Anthem, Inc., a health benefits company in the U.S. IBM has been selected to provide operational services for Anthem's mainframe and data center server and storage infrastructure for the next five years. Among the benefits of the relationship, Anthem has the ability to leverage IBM Cloud solutions that will help increase the ease, availability and speed of adding infrastructure to support new business requirements.
Jan. 26, 2015 05:00 AM EST Reads: 1,180
Vormetric on Wednesday announced the results of its 2015 Insider Threat Report (ITR), conducted online on their behalf by Harris Poll and in conjunction with analyst firm Ovum in fall 2014 among 818 IT decision makers in various countries, including 408 in the United States. The report details striking findings around how U.S. and international enterprises perceive security threats, the types of employees considered most dangerous, environments at the greatest risk for data loss and the steps or...
Jan. 26, 2015 04:45 AM EST Reads: 1,452
Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
Jan. 26, 2015 03:00 AM EST Reads: 1,439
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your o...
Jan. 26, 2015 02:00 AM EST Reads: 2,723
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Jan. 26, 2015 02:00 AM EST Reads: 2,405
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
Jan. 26, 2015 01:00 AM EST Reads: 2,542
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by minin...
Jan. 26, 2015 12:45 AM EST Reads: 3,476
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 26, 2015 12:00 AM EST Reads: 2,162
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 26, 2015 12:00 AM EST Reads: 2,236
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that ...
Jan. 25, 2015 11:45 PM EST Reads: 1,788
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
Jan. 25, 2015 07:45 PM EST Reads: 2,341
SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
Jan. 25, 2015 07:00 PM EST Reads: 1,277
Datapipe has acquired GoGrid, a provider of multi-cloud solutions for Big Data deployments. GoGrid’s proprietary orchestration and automation technologies provide 1-Button deployment for Big Data solutions that speed creation and results of new cloud projects. “GoGrid has made it easy for companies to stand up Big Data solutions quickly,” said Robb Allen, CEO, Datapipe. “Datapipe customers will achieve significant value from the speed at which we can now create new Big Data projects in the clou...
Jan. 25, 2015 06:30 PM EST Reads: 1,602
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
Jan. 25, 2015 06:15 PM EST Reads: 3,816