SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Freedom Energy Holdings Inc. Discusses Canna Security America LLC

FORT WAYNE, IN -- (Marketwired) -- 05/02/14 -- Freedom Energy Holdings, Inc. (OTC: FDMF) CEO, Brian Kistler, today released more information regarding Canna Security America LLC.

"So that the level of my excitement with the relationship we have with CSA is understood, I want to take this opportunity and introduce CSA and its Senior Management to our shareholders," stated Kistler

ABOUT Canna Security America LLC:

Canna Security America (CSA) is the leading security solutions provider catering to businesses in the licensed marijuana ("MJ") industry. Building on success as a cannabis industry security specialist in the Colorado market, CSA is now expanding operations to the other legalized U.S. states as part of a national rollout. CSA aims to leverage its brand and capitalize on the opportunity to serve fast growing numbers of cannabis cultivators, processors, dispensaries and retailers across the country. Product solutions are tailored to the particular nuances and requirements of licensed cannabis businesses, and CSA has built an unparalleled reputation of quality and dependability with customers. Over 300 permitted cannabis facilities have CSA security systems installed by highly trained security professionals. CSA management is proud that all 300 facilities achieved a 100% licensing approval rating, which is critical to the viability of those businesses.

CSA is targeting businesses in 13 states and D.C., which represent the most active legal cannabis territories in the market. While market data sources are limited for this industry, CSA estimates there will be over 6,600 permitted cannabis facilities within these territories in 2014. At a conservative average installation spend of $20,000 per facility, the security services market for those states is estimated to be in excess of $130 million for installation services alone (i.e. not counting the value of ongoing monthly monitoring services). Growth within these states, in addition to new states coming online in the future, will increase the addressable market. Together with the possibility for expanded state regulatory approvals that permit recreational MJ use, implies substantial CSA expansion potential beyond near term market opportunities.

States nationwide are emulating Colorado's cannabis regulatory model, which requires tight business security and compliance with rules established by industry oversight agencies. CSA's experience with the Colorado market provides a significant competitive advantage when serving businesses in other states that are adopting rules similar to Colorado cannabis laws.

Competition

CSA is currently the first and only security solutions provider for this industry, and has been since 2009, providing a unique market advantage and opportunity to establish the CSA brand on the national forefront. Local small security providers and major brands, such as ADT, did create a competitive environment upon company launch in 2009. Following the release of the Colorado State security regulations in 2011, these companies made written guarantees that their systems would meet regulatory code, but they did not. Almost 30% of all new incoming business in 2012 consisted of existing system takeovers and redesign to meet medical marijuana licensing codes. The industry responded with aggressive lawsuits against these providers based on their guarantees. The majority of these security companies no longer service the cannabis industry due to the strict regulatory demands enforced by the state.

In September of 2012 a national security provider announced that they would no longer provide services for the medical marijuana industry due to state regulatory demands and federal illegality. They have been systematically contacting their clients in the medical marijuana industry to notify them that their monitoring contracts will be discontinued within 30-60 days of notification. CSA now provides free alarm system reprogramming and monitoring takeover with new contract agreement signup, and has been actively transferring the monitoring systems to CSA monitored accounts.

Management

CSA management has extensive experience in the security systems business both within the cannabis industry as well as in conventional industries. Management has leveraged expertise as security solutions providers with mainstream businesses and proven successful at adapting best practices to the legal cannabis industry.

Daniel C. Williams (Chief Executive Officer)
Founder 2009

  • MMJ regulatory security standards consultant
  • CO Department of Revenue 1284 rule-making (2009)
  • Cannabis Enforcement Division (MMED) inspector training - July 2010
  • Regulatory consultant for the Washington State Liquor Control Board (2013)
  • Fortune 500 brand identity design: Fidelity Investments, Alliance Capital, Coca-Cola Bottling Co., Boehringer-Ingelheim, Taylor-made adidas, GE Capital Solutions, Pitney Bowes
  • National service rollout, management, and standards: Chipotle Mexican Grill, iHop, Dunkin' Donuts, Boston Market, Legal Seafood, Captain D's, Pizza Hut

ABOUT FREEDOM ENERGY HOLDINGS, INC:

Freedom Energy Holdings, Inc. (OTC: FDMF) is a holding company that specializes in the identification and development of technologies with commercial applications. The company's primary focus is the commercial development of its proprietary, breakthrough technology; (SR-139) proven to be effective at breaking down asphalt shingles allowing the extraction and recovery of hydrocarbons.

FORWARD LOOKING STATEMENT-This press release contains certain "forward-looking" statements, as defined in the United States Private Securities Litigation Reform Act of 1995 that involve a number of risks and uncertainties. Statements, which are not historical facts, are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning it expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, the Company's ability to develop operations, the Company's ability to consummate and complete the acquisition, the Company's access to future capital, the successful integration of acquired companies, government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition, sales and other factors that may be identified from time to time in company's public announcements.

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