|By Business Wire||
|May 2, 2014 12:00 PM EDT||
MarketShare, a leading marketing performance system provider, announced today that Wes Nichols, Co-founder and CEO of MarketShare, will speak at the Jefferies 2014 Global Technology, Media and Telecom Conference taking place in Miami, FL, May 6-8.
Nichols will discuss innovations in analytics helping Chief Marketing Officers to drive better resource allocation decisions on Wednesday, May 7, at 11:20 am as part of the Disrupt and Dislocation track.
MarketShare helps marketers grow revenue through our MarketShare 360 Performance Management System. We enable large companies to measure, predict and dramatically improve Marketing’s impact on revenue by combining advanced analytics technology, scientific leadership and deep domain expertise. This typically generates a 20%-30% improvement in marketing effectiveness and 2%-4% revenue increase yielding a 20x-100x first-year ROI. We help direct over $100 billion in marketing investments for clients in 45 countries and have been recognized by industry analysts as a market leader.