SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

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Research and Markets: Future of Mobile Commerce: Opportunities for Carriers, Merchants, and Telecom Vendors

Research and Markets (http://www.researchandmarkets.com/research/lws34n/future_of_mobile) has announced the addition of the "Future of Mobile Commerce: Opportunities for Carriers, Merchants, and Telecom Vendors" report to their offering.

Once an emerging service, prepaid communications is now considered a mature offering. However, it has evolved beyond communications to include content, applications and commerce.

From a mobile commerce perspective, mobile shopping is evolving as well with merchants increasingly recognizing the need to capture the attention of consumers on-the-go, drive purchase decisions, build brand loyalty, and support ongoing customer/business relationships.

The use of stored value and subsidization is one technique in the toolkit to encourage in-store shopping and purchasing to combat the so-called showrooming phenomenon.

This report evaluates technologies for prepaid content/commerce, stored value, and related areas. The report also analyzes third-party subsidization models and other methods to drive more shopping and actual buying at the point-of-sale.

Report Audience:

- Mobile Cellular Carriers

- Wireless Device Manufacturers

- Wireless Infrastructure Providers

- Commerce, Content and Application Providers

Key Topics Covered:

1. Introduction

2. Prepaid Telecommunications Today

2.1. Prepaid Markets Today

2.2. Why Prepayment Services Must Evolve

2.3. Market Trends in Prepayment

2.4. Prepay Technology Today

2.5. Technology Trends in Prepayment

3. The Next Big Wave for Wireless Prepay: Data and Content > Services

3.1. What is Wireless Data?

3.2. Digital Goods and Services over Wireless

4. Introduction to Stored Value

4.1. What is Stored Value?

4.2. Major Market Drivers Behind Stored Value

4.3. A Day in the Life of a of a Stored Value Customer

5. Prepay and Stored Value Technology

5.1. Core Elements of a Prepayment System

5.2. Technical Solutions for Voice and Data Bearer Services

5.3. Technical Solutions for Stored Value

6. Opportunities and Markets for Stored Value

6.1. Wireless as a Channel for Invocation and Delivery

6.2. Other Delivery Mechanisms

6.3. Universal-use Stored Value Account Card

7. Critical Elements for Success in Store Value Services

7.1. The Value Chain of a Stored Value Service Offering

7.2. Innovative New Business Models and Practices

7.3. Business Needs

7.4. Technical Needs

8. Opportunities and Industry Impact of Stored Value

8.1. Who Owns the Customer?

8.2. Service Providers

8.3. Equipment and Software Suppliers

8.4. Merchants, Brands and Enterprise

8.5. End-users

8.6. Financial Institutions

9. Summary and Conclusions

For more information visit http://www.researchandmarkets.com/research/lws34n/future_of_mobile

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