|By Marketwired .||
|May 5, 2014 07:00 AM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 05/05/14 -- Former SVP of Sales Productivity at Salesforce.com, Elay Cohen, today announced the release of SALESHOOD: How Winning Sales Managers Inspire Sales Teams to Succeed. SalesHood is the first book that addresses the broken, one-size-fits all sales productivity model with a new collaborative framework that is relevant and immediately usable. Based on Elay's eight years of sales leadership at Salesforce.com that played a large part in accelerating the company's growth to a $3 billion-plus enterprise, SalesHood is the playbook for sales managers -- empowering them to think like CEOs and act like entrepreneurs.
In SalesHood, Cohen shares how sales managers can build an inspired, engaged team -- equipping them with the tools they need to drive up sales productivity and grow the business. He reveals, among many other lessons, how you can nurture a winning sales culture; build world-class training programs that encourage salespeople to learn from each other; and execute sales processes, playbooks, and deals in a way that gives your salespeople the winning edge.
"After working with thousands of organizations, it became clear to me that one key player was best positioned to accelerate growth in companies: the first-line sales manager," said Elay Cohen, author, SalesHood. "This book centers on empowering sales leaders through a community of peers and shared experiences -- ultimately enabling sales managers to lead their own sales programs as entrepreneurs would."
Praise for SalesHood
"SalesHood is excellent. It's the new sales bible."
--Jim Steele, Chief Customer Officer, salesforce.com
"SalesHood is the best sales management book I have ever read. There are so many inspirational sales management ideas and actions you can put to work immediately."
--Brent Chudoba, VP, GM of SurveyMonkey Audience
"SalesHood is a great blueprint on how to be a successful sales manager."
--Jeff Honeycomb, President, Netsuite
"A relevant & compelling read for start-ups & founding CEOs looking to develop successful sales strategies."
--Mark Cranney, Partner, Andreessen Horowitz
"The use of SalesHood in our curriculum enriches our students' understanding of today's challenging professional selling process."
--Daniel P. Strunk, managing director, center for sales Leadership, college of commerce, dePaul University
"The sales management and productivity insights in SalesHood will help CMOs improve the alignment between marketing and sales."
--Corinne Sklar, chief marketing officer, Bluewolf
About the Author
Elay Cohen is the author of SalesHood:How Winning Sales Managers Inspire Sales Teams to Succeed and the cofounder of SalesHood a "software as a service" platform and community for sales professionals. Elay is the former Senior Vice President of Sales Productivity at salesforce.com. Recognized as the company's "2011 Top Executive", he ran the teams that executed sales training, onboarding and deal support for thousands of salespeople. He also created the Partner Relationship Management category. He lives with his family in San Francisco.
About the Book
SalesHood:How Winning Sales Managers Inspire Sales Teams to Succeed
By Elay Cohen
Greenleaf Book Press
Publication date: April 2014
$20.95; 216 pages
As cloud gives an opportunity to businesses to buy services externally - how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, will provide answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He will also te...
Oct. 31, 2014 06:45 PM EDT Reads: 847
Can we look to the paradigm of cloud computing from a completely different perspective? In his General Session at 15th Cloud Expo, Gundars Kulups, Sales Director at DEAC, will discuss what we can learn from our dining habits when choosing a cloud solution. Gundars Kulups is Sales Director at DEAC, full service data center operator. An IT expert, he specializes in European countries and has worke...
Oct. 31, 2014 06:45 PM EDT Reads: 720
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and t...
Oct. 31, 2014 06:30 PM EDT Reads: 848
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, E...
Oct. 31, 2014 06:30 PM EDT Reads: 2,136
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and ...
Oct. 31, 2014 06:15 PM EDT Reads: 2,145
We live in a time when seconds – even milliseconds – can have a dramatic economic impact on your company’s future. With technology being the primary conduit for consumer interaction, the user experience is at center stage. User experience will be a deciding factor in separating the future winners from the losers. By building more speed and agility into the application delivery process, DevOps prom...
Oct. 31, 2014 06:00 PM EDT Reads: 1,391
SYS-CON Events announced today that Parasoft will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. For 27 years, Parasoft has researched and developed software solutions that help organizations deliver defect-free software efficiently. By integrating Development Testing, API/cloud/SOA/composi...
Oct. 31, 2014 05:00 PM EDT Reads: 1,023
SYS-CON Events announced today that AgilePoint, the leading provider of Microsoft-centric Business Process Management software, will exhibit at SYS-CON's 2nd International @ThingsExpo which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. AgilePoint is the leading provider of Microsoft-based Business Process Management (BPM) software products, has 1,...
Oct. 31, 2014 05:00 PM EDT Reads: 1,135
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / ...
Oct. 31, 2014 04:00 PM EDT Reads: 1,577
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high val...
Oct. 31, 2014 03:00 PM EDT Reads: 1,939