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Anthem Blue Cross and Blue Shield Contracts with IPG to Provide End-to-End Implantable Device Benefit Management in Ohio

IPG, a recognized industry leading provider of Device Benefit Management™ (DBM) solutions, is pleased to announce a strategic collaboration with Anthem Blue Cross and Blue Shield to implement broad and versatile DBM solutions within their Ohio markets. Through a transparent, collaborative approach, the implementation will drive differentiation for Anthem, with the ultimate objective of driving more affordable, high quality care for consumers.

As the largest health plan in Ohio, serving 3.3 million members, the relationship with IPG allows them to evaluate and benchmark using deep data intelligence and decision support to devise and implement appropriate strategies and collaborative DBM models with their healthcare providers, device manufacturers and other key stakeholders.

“At Anthem, we are focused on delivering the best healthcare value to our customers, and our strategic collaboration with IPG aligns with these goals,” said Jan Persinger, Vice President, Provider Engagement & Contracting for Anthem in Ohio.

IPG will deliver proven savings through their end-to-end managed service solution and provide data transparency and industry standards that align with Anthem’s objective of payment for optimal cost and quality to the benefit of employers and consumers.

“At IPG, we are passionate about driving improved cost and quality with better outcomes in a way that is transparent, collaborative and effective,” said Jay Ethridge, president & CEO for IPG. “The entire IPG team is passionate about our ability to implement the partnership with precision, speed and scale and is committed to providing Anthem with actionable information that they can share with their stakeholders to make more informed healthcare practice decisions.”

IPG was recently recognized for their industry leadership on Fox Business News, Bloomberg and CNBC, with referenceable customers speaking to their proven DBM model and savings and launch of IPG PathFinder 360™, the Cost and Quality Spotlight for Implantable Procedures.

About IPG

As the Device Benefit Management (DBM) leader, IPG provides transparent end-to-end implant management and predictive analytical solutions, establishing the industry standard around cost, quality and safety to drive accessibility and affordability of care. The company has pioneered a unique DBM model which streamlines the management and delivery of implantable devices by working directly with health plans, clinical providers, facilities and medical device manufacturers. IPG delivers implant intelligence surrounding the overall cost and quality of healthcare being delivered, adding transparency and predictability of spend in tandem with the implementation of quality and safety metrics necessary to drive and reward best practices. Through collaborative partnerships that drive physician alignment, and employer and patient satisfaction, this approach ensures that patients receive increased access to affordable and innovative life-saving and life-enhancing device-intensive medical therapies. For more information about IPG, call us at 1-866-753-0046, or visit us on the web at

About Anthem Blue Cross and Blue Shield

Anthem Blue Cross and Blue Shield is the trade name of Community Insurance Company, an independent licensee of the Blue Cross Blue Shield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Ohio is available at Also, follow us on Twitter at, on Facebook at, or visit our YouTube channel at

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