SYS-CON MEDIA Authors: Kevin Benedict, Gilad Parann-Nissany, Michael Bushong, Eric Brown

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Traina Design Launches Kickstarter Campaign

Borderline Playing Cards Offer a Full Deck of Vibrant Culture

SAN DIEGO, CA--(Marketwired - May 05, 2014) - Traina Design announces the official launch of their Kickstarter campaign to produce the agency's 2014 ADDY Award winning playing card deck -- Borderline. Borderline playing cards feature bilingual designs that depict the unique culture and colorful characters seen in and around the U.S./Mexico border. They could not have picked a better day to launch this vibrant campaign than Cinco de Mayo!

"We are very optimistic that with your help we will reach our goal and get this unique deck printed by the United States Playing Card Company," said David Traina, President and Creative Director. "This opportunity will bring to life our vibrant culture, one deck at a time."

The Borderline deck was lovingly handcrafted by Traina Design in sunny San Diego, and showcases the colorful culture and characters in their backyard. The deck arrives in a stunning, custom-designed, copper-foiled and embossed box. Borderline includes 56 playing cards, with face cards featuring 26 unique characters, including bikers, luchadores, Hollywood starlets, Mexican señoritas, small town sheriffs and federales. The Kickstarter campaign offers incentives for pledges including the Borderline deck, a custom two-sided Borderline tee printed on American Apparel shirts, and a limited-run uncut sheet of playing cards signed by the design team.

Senior Designer Joe Ross encourages people to visit the Kickstarter campaign site, "Spice up your game with Borderline. It's a big deal, pun intended!"

The Kickstarter campaign begins on Cinco de Mayo and runs for thirty days. For more information, please visit: http://kck.st/1kEJiPb 

About Traina Design:
Traina Design helps visionary companies emphasize their strengths, establish their voice, and build their business. Part brand lab, part think tank, part creative engine, Traina Design is a strategic branding firm specializing in the effective communication of advanced technologies and breakthrough innovations. www.trainadesign.com

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