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SYS-CON MEDIA Authors: Bob Gourley, Mike Kavis, Elizabeth White, John Treadway, SmartBear Blog

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Mississippi Engages Mobile Users Through its Innovative State Website

Mississippi aims to solidify its spot as one of the best government websites in the country with the launch of the all-new ms.gov, the official website for the State of Mississippi. The updated website has been built from the ground up with one central focus in mind – to bring the best mobile experience possible to users across all mobile devices. The visually striking design, highlighted by beautiful imagery and bold touch-enabled content sliders, marks an evolution in mobile web design for ms.gov.

Since the last redesign of ms.gov in 2013, mobile traffic to the award-winning site has increased by 40 percent, led by a 65 percent surge in traffic from tablet devices alone. The redesigned ms.gov took advantage of this data and the new user interface directly speaks to the touchscreens found on smartphones and tablets with larger click-targets, swipeable content sliders and an adaptive design that adjusts based on the device’s actual screen size.

Dr. Craig Orgeron, Mississippi’s chief information officer and executive director of the Department of Information Technology Services, describes ms.gov’s mobile approach by saying, “The user data and feedback we have received shows that Mississippi is becoming a mobile state. This redesign was focused on those users that need access to ms.gov and all of its robust content whether they are on-the-go on their smartphone or at home on their tablet.”

Additional features of the site include GeoIP mapping with access to a wide array of State services and locations, a best in class agency directory, social media channels including ms.gov’s Flickr page with over 650 user-submitted pictures and a custom Google search to help users quickly find exactly what information they are looking for. Dr. Orgeron continued by saying, ”This feature-rich redesign emphasizes the ms.gov user experience. Our team focused on delivering innovative technology to citizens across the State through the site.”

Ms.gov also boasts an impressive amount of user-sourced content displayed in the touch-enabled sliders for quicker access to the information that users need, without the user ever having to leave the homepage. The site displays real-time information including top searches, Governor’s initiatives, the ability to translate the site into five different languages, and up-to-date state news, weather and Amber alerts. Multiple channels are available throughout the site for feedback and suggestions. It is this user feedback that is the prime vehicle for continual updates. Beyond the mobile initiative of the site, this redesign focuses on delivering the best user experience for the over one million annual visitors who look to ms.gov for everything Mississippi.

The state’s official website was redesigned at no cost to the State or citizens utilizing a self-funded model with Mississippi’s eGovernment partner, Mississippi Interactive (MSI), a subsidiary of NIC (NASDAQ: EGOV), and the State of Mississippi. Under the self-funded model the ms.gov designs and enhancements, valued at more than $500,000, are developed at no cost to the State or the citizens.

Other Information

Official State of Mississippi Web Site – http://www.ms.gov

Twitter – @msdotgov – http://twitter.com/msdotgov

Facebook – https://www.facebook.com/pages/msgov-Mississippis-Official-State-Website/103697456413901

About Mississippi Interactive

Mississippi Interactive is the official eGovernment solutions provider for the state of Mississippi. The company builds and manages interactive government services on behalf of the state and is a wholly owned subsidiary of eGovernment firm NIC (NASDAQ: EGOV).

About NIC

NIC, Inc. (NASDAQ: EGOV) is the nation's leading provider of official government portalsonline services, and secure payment processing solutions. The company's innovative eGovernment services help reduce costs and increase efficiencies for government agencies, citizens, and businesses across the country. The NIC family of companies provides eGovernment solutions for more than 3,500 federal, state, and local agencies across the United States. Additional information is available at http://www.egov.com.

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