SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Consumer Cellular Expands Retail Presence within 750 Sears Locations

Consumer Cellular (www.consumercellular.com), the number one rated cellphone service for the fourth consecutive year and exclusive wireless provider for AARP members, is expanding its retail footprint in Sears stores nationwide for the third time since the partnership began in 2011. The retail expansion begins in May and includes a new, larger display with additional smartphone offerings, as well as expanded color options for most devices.

“Sears has been an excellent partner – helping Consumer Cellular with our expansion into new markets and enhancing our ability to reach more customers nationwide – and we are thrilled to continue our growth momentum across its 750 retail locations,” said Consumer Cellular CEO John Marick. “This new display allows us to showcase a broader range of Consumer Cellular products for customers and provides the hands-on buying experience that can be important when choosing a cellphone to best fit a specific lifestyle.”

The Moto G is a new smartphone offering that will be available with this expansion. The Moto G Android™ smartphone includes features such as a sharp 4.5-inch LCD display, powerful 1200MHz quad core processor, five megapixel camera with LED flash, panorama and video features, and much more. The Moto G will retail for $149.99. For a full list of Moto G features and how-to videos, please visit: http://www.consumercellular.com/MotoG.

The expansion will also allow existing phones to be offered in a wider range of colors such as the Consumer Cellular Envoy, now available in both red and black, as well as the Doro PhoneEasy 618, now available in black, silver and burgundy. Additional phones available at the expanded Sears display include the Huawei Vision and the LG Escape, rounding out a diverse device assortment including both senior-friendly cellphones and feature-rich smartphones.

All Consumer Cellular devices and wireless plans, including those offered through Sears, include the following key features:

  • Affordable plans from just $10 per month
  • No contracts
  • No activation fee – a $35 value
  • The nation’s largest voice and data network, covering more than 300 million people – or 97 percent of the U.S. population
  • Complimentary usage alerts to help customers avoid unexpected overage fees
  • Flexible plans that can be changed at any time, and as often as desired
  • No roaming or long distance charges
  • Convenient post-paid billing
  • 100% risk-free guarantee: 30 days, 30 minutes, 30 texts or 30 MB of data
  • Top-ranked U.S.-based customer support

For more information about Consumer Cellular, visit www.consumercellular.com or call (888) 345-5509.

About Consumer Cellular

Consumer Cellular is the exclusive wireless provider for AARP members and a top-rated carrier that provides no-contract cellphones and service plans to those 50+. Founded in 1995 on the belief that everyone should have affordable access to the safety and convenience of cellular service, Consumer Cellular is privately held with nearly 1,000 employees. The Portland, Ore.-based company utilizes the nation’s largest voice and data network, which covers more than 300 million people – or 97 percent of the US population. Consumer Cellular’s wireless phones and plans are sold nationwide at leading retailers such as Sears, Target and RadioShack dealer franchise locations, as well as direct to consumers at www.consumercellular.com or (888) 345-5509. The company has been ranked on the Inc. 5000 list for five years in a row and received the No. 1 rating in PC Magazine’s 2014 Readers’ Choice Awards survey. For cellphone tutorials, features, applications and company news, connect with Consumer Cellular on Facebook, Twitter, YouTube and Google+.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services and is part of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears, Roebuck offers its wide range of home merchandise, apparel, and automotive products and services through more than 2,000 Sears-branded and affiliated stores in the United States and Canada, which includes more than 810 full-line and more than 1,270 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands’ End – among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with more than 11 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

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