SYS-CON MEDIA Authors: Ava Smith, Scott Bampton, Elizabeth White, Glenn Rossman, Pat Romanski

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Rodney Strong Vineyards Refines Their Sonoma County Packaging

Increases Boldness of Crest and Highlights Distinct Premium Visual Cues

HEALDSBURG, CA--(Marketwired - May 05, 2014) - Rodney Strong Vineyards has altered the packaging of their Sonoma County tier of wines. The change continues the evolution of the brand's consistent high-end messaging with a bolder crest and an increase in distinct quality cues such as emphasizing the winery's family ownership and Sonoma heritage as well as a slight color scheme change to softer, richer tones. The new package started shipping in April with the 2011 Sonoma County Cabernet Sauvignon, will continue in June with the 2012 Sonoma County Chardonnay and be fully rolled out in August with the addition of the 2011 Sonoma County Merlot.

Note: Images are available upon request.

Rodney Strong Vineyards is dedicated to crafting world-class wines that capture the essence of Sonoma County. Rodney Strong sustainably farms 14 estate vineyards and produces wines from Sonoma County's finest appellations -- Alexander Valley, Russian River Valley, Chalk Hill and Sonoma Coast. The winery was founded in 1959 by Sonoma County wine pioneer Rodney D. Strong as the 13th bonded winery in the county. It was purchased in 1989 by the Klein family, a third generation California farming family. The company aspires to conserve and protect the environment in all its operations.

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