SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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SpotXchange is a Finalist for the 2014 Red Herring Top 100 North America Award

SpotXchange, the trusted platform for video advertising, announced today it has been selected as a finalist for Red Herring's Top 100 North America award, a prestigious list honoring the year’s most promising private technology ventures from the North American business region.

SpotXchange is a technology leader that has demonstrated continued growth and innovation in the rapidly growing video advertising industry. The company was first to market with its real-time bidding solution for video advertising and now offers publishers a comprehensive video platform for simplifying the selling of digital video. Publishers such as Meredith, Hearst Digital and Zynga rely on the SpotXchange platform to better understand the behavior of their buying partners and ultimately earn more revenue for their video inventory.

“The traction we’ve seen for our platform in the last year has exceeded all of our expectations and we’re eager to gain more market share by creating superior technology to support the monetization needs of today’s leading online publishers,” said Mike Shehan, CEO of SpotXchange. “We’re extremely honored to be recognized by Red Herring for our hard work and look forward to joining the other finalists at the forum in Monterey to present our strategy and plans for dominating the video advertising market.”

Red Herring has been selecting the most exciting and promising start-ups and "scale ups" since 1995. Finalists are still evaluated individually from a large pool of hundreds of candidates based across North America. Twenty major criteria underlie the scoring and process. They include, among others: the candidate company's addressable market size, its IP and patents, its financing, the proof of concept, trailing revenues and management's expertise. Each company goes through an individual interview after filling out a thorough submission, complemented by a due diligence. The list of finalists often includes the best performing and prominent companies of that year.

This unique assessment of potential is complemented by a review of the company’s actual track record and standing, which allows Red Herring to see past the “buzz” and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.

2014 will be remembered as a special vintage. "The finalists list confirms the excellent choices made by entrepreneurs and VCs and the start-ups' solid roots in corporate America, embracing their innovations. By all metrics, it emphasizes the United States’ entrepreneurial excellence," said Alex Vieux, publisher and CEO of Red Herring.

Finalist selections for the 2014 edition of the Red Herring 100 North America award are based upon technological innovation, management strength, market size, investor record, customer acquisition and financial health. During the several months leading up to the announcement, hundreds of companies in the fields of security, Web 2.0, software, hardware, life sciences, cloud, mobile and others completed their submissions to qualify for the award.

Finalists are asked to present their winning strategies at the Red Herring North America Forum in Monterey, Calif., May 14 to 16, 2014. The Top 100 winners will be announced at a special awards ceremony the evening of May 16 at the event.

About SpotXchange

SpotXchange is the trusted video advertising platform for premium publishers, connecting them with advertisers, agencies, trading desks, DSPs and ad networks to ensure they achieve maximum revenue for their inventory. SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video – with trusted solutions that guarantee total transparency, brand safety and real-time control in an open market or directly executed through the SpotXchange platform. Headquartered north of Denver, SpotXchange has offices in New York, London, and Sydney and is ranked 6th on comScore for video ads served, reaching over 335 million unique visitors in more than 100 countries each month. For more information, please visit www.spotxchange.com and follow SpotXchange on Twitter @SpotXchange.

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