Click here to close now.

SYS-CON MEDIA Authors: Plutora Blog, Pat Romanski, Jason Bloomberg, Liz McMillan, Elizabeth White

News Feed Item

Mirriad and Vevo Reach Agreement to Launch Native In-Video Advertising Technology Platform, Connecting The Best Brands on Earth with Premium Programming



- Debut at Vevo UpFront Presentation with Artist Aloe Blacc In a Collaboration for His New Video, "The Man"
- Levi's(R) Becomes First Brand to Leverage In-Video Native Advertising Approach


Singapore, May 6, 2014 - (ACN Newswire) - Mirriad, the video technology company and leader in native in-video advertising, and Vevo, the world's leading all-premium music video and entertainment platform have announced that Vevo will become the first digital distribution platform for music videos using Mirriad's native, in-video technology. Under the terms of the agreement, Mirriad and Vevo will work together to connect leading brands with select, premium programming featured across Vevo's web, mobile/tablet and TV apps. The deal marks Mirriad's entry into both the online digital video space and the North American digital marketplace.

The two companies debuted Mirriad's technology at Vevo's UpFront presentation today in collaboration with XIX Recordings/Interscope recording artist Aloe Blacc, which featured a new video from his recent album, "Lift Your Spirit." Mirriad worked with the Levi's(R) Brand to create a native in-video advertisement that is seamlessly integrated in the video for his track, "The Man," which broke into the top ten on the Billboard Hot 100 chart. In the video, the Levi's Brand appears, completely in-context, as a billboard in an urban streetscape. The video is viewable on Vevo here.

Vevo is the #1 music video platform offering over 100,000 HD official videos, live concert events and original programming with far-reaching scale and multiscreen distribution. Mirriad's technology presents new integrated advertising opportunities to brand partners for the very first time.

"Vevo is an essential partner for us as we grow our brand in North America, extend our technology beyond linear television to online digital video, and offer brands a powerful new way to affiliate with the world's best video content," said Mark Popkiewicz, Mirriad's Chief Executive Officer. "Mirriad is disrupting the traditional barriers between content and advertising with an innovative solution that allows brands to very precisely integrate brands in a range of online video, in-context and with total transparency. We help marry top brands and quality content and deliver an entertaining experience to the 'skip generation' - those consumers whose viewing skips through many traditional ads and across multiple screens."

"Our vision at Vevo is to continually re-invent music video as an entertainment art form. Over 30 years ago, music videos on television were a linear, one-dimensional experience. Today, connected platforms give fans more interactive and personal ways to engage with their favorite artists," said Rio Caraeff, President and CEO of Vevo. "Mirriad allows us to continue bringing the industry forward and improve our fan's experience by offering uninterrupted viewing while giving brands and content partners a native, creative, scalable and targeted way to come together."

"We applaud Vevo and Mirriad for creating an innovative approach to connecting brands with targeted audiences via premium content. We loved collaborating with XIX Recordings/Interscope Records and are excited to test and learn from this groundbreaking native in-video experience," said Stacy Doren, Head of Levi's Marketing for the Americas.

About Mirriad

Mirriad's pioneering, multi-million dollar technology platform integrates products, signage, and video into professionally produced video content. This native in video advertising (NIVA) ensures contextual authenticity and integrity, enabling brands and advertisers to plan and run multi-title campaigns across all three screens - on air, online, on mobile. Mirriad's native ads have been extensively researched by Nielsen and proven to achieve outstanding increases in awareness, brand sentiment, and intent to purchase, whilst positively impacting the viewer experience. Seamlessly uniting the world's best content with the world's finest brands, Mirriad is premium advertising for premium content.

Mirriad's computer vision technology was developed by a world-class team of five PhD scientists. In 2013 this technology won an Academy Award for technical achievement. For more information please visit www.Mirriad.com

About Vevo

Vevo is the world's leading all-premium music video and entertainment platform with over 5.5 billion monthly views globally. Vevo brings a library of 100,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music. Viewers can watch on-demand through Vevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV, the always-on broadcast-style linear music channels built by expert human programmers. Additionally, Vevo syndicates its catalogue to hundreds of sites across the web giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo's massive scale and reach that has attracted more than 900 brand marketers around the globe since its launch in 2009.

About Aloe Blacc

Aloe Blacc released his major-label debut album Lift Your Spirit March 11th on XIX Recordings/Interscope Records where it debuted at #4 on the Billboard Top 200 chart. The set follows up Blacc's collaboration as vocalist and co-writer on well-known DJ/producer Avicii's track "Wake Me Up," a song that hit the Top 5 on the Billboard Hot 100 and #1 on its Hot Dance Club Songs and Dance/Electronic Songs charts, as well as topping charts in more than 100 countries. Blacc's five-track Wake Me Up EP came out last September and included an acoustic version of the title track. Blacc's current single "The Man" is quickly climbing to the top of the charts with more than 1.8 million singles sold. Blacc began writing rap lyrics at age nine, put out his first hip-hop mixtape in 1996 and released his soul/R&B-laced debut album Shine Through in 2006. Soon after, Blacc began work on the record that would change his life and career: Good Things, an album certified gold in the UK, France, Germany, and Australia, among other countries. Along with "I Need a Dollar" (the platinum-selling single that was selected as the theme song to HBO's How To Make it In America), Good Things included the singles "Loving You Is Killing Me" and "Green Lights." Blacc will be touring the U.S. this summer with Bruno Mars. To learn more about Aloe Blacc, visit www.aloeblacc.com and follow him on Twitter (@aloeblacc).

For media inquiries relating to Mirriad in Singapore please contact:
Esmond Yan, [email protected], +65 9338 1006

For media inquiries relating to Mirriad in the UK please contact:
Jenny Jones, [email protected], 0118 909 0909

For media inquiries relating to Mirriad in North America please contact:
Jeanne Meyer, [email protected], 917.816.5773

For media inquiries relating to Vevo please contact:
Jennifer Press, [email protected], 212 331 2226 or 646 207 9584 SKYPE jenpressvevo


Source: Mirriad

Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
While there are hundreds of public and private cloud hosting providers to choose from, not all clouds are created equal. If you’re seeking to host enterprise-level mission-critical applications, where Cloud Security is a primary concern, WHOA.com is setting new standards for cloud hosting, and has established itself as a major contender in the marketplace. We are constantly seeking ways to innovate and leverage state-of-the-art technologies. In his session at 16th Cloud Expo, Mike Rivera, Seni...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue o...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session a...
SYS-CON Events announced today that EnterpriseDB (EDB), the leading worldwide provider of enterprise-class Postgres products and database compatibility solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. EDB is the largest provider of Postgres software and services that provides enterprise-class performance and scalability and the open source freedom to divert budget from more costly traditiona...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager – Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, will review next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discuss how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Speaker Bios Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has b...
EMC Corporation on Tuesday announced it has entered into a definitive agreement to acquire privately held Virtustream. When the transaction closes, Virtustream will form EMC’s new managed cloud services business. The acquisition represents a transformational element of EMC’s strategy to help customers move all applications to cloud-based IT environments. With the addition of Virtustream, EMC completes the industry’s most comprehensive hybrid cloud portfolio to support all applications, all workl...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between confe...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud en...
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will address the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affec...
There is no question that the cloud is where businesses want to host data. Until recently hypervisor virtualization was the most widely used method in cloud computing. Recently virtual containers have been gaining in popularity, and for good reason. In the debate between virtual machines and containers, the latter have been seen as the new kid on the block – and like other emerging technology have had some initial shortcomings. However, the container space has evolved drastically since coming on...
T-Mobile has been transforming the wireless industry with its “Uncarrier” initiatives. Today as T-Mobile’s IT organization works to transform itself in a like manner, technical foundations built over the last couple of years are now key to their drive for more Agile delivery practices. In his session at DevOps Summit, Martin Krienke, Sr Development Manager at T-Mobile, will discuss where they started their Continuous Delivery journey, where they are today, and where they are going in an effort ...