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Optima Health Selects TracFone Wireless and Voxiva to Enhance Member Engagement with Mobile Health Programs

Optima Health is now working with TracFone Wireless, Inc. and Voxiva, Inc. to engage and support Medicaid members in taking an active role in their health through the use of mobile phones. Through SafeLink Health Solutions®, a TracFone brand, Optima Health will enhance member communications and help them stay healthy through access to mobile phones and health texting services.

Eligible Optima Health Family Care members will receive a phone with 250 monthly minutes, unlimited text messaging and toll-free calls to member services. Members also have access to Voxiva's suite of mobile health programs for maternal and child health (Text4baby and Text4kids), as well as adult health and wellness (Txt4health). These text message-based programs are designed to educate and support members, encourage them to follow recommended guidelines for preventive care, vaccinations and screenings, and inform them about health plan services and benefits.

“We are happy to be able to offer these innovative health programs at no cost to our members,” said Dr. Karen Bray, Vice President of Clinical Care Services, Optima Health. She continued, “Our work with TracFone and Voxiva is going to encourage healthy behaviors in our members and improve their overall health, which will lead to better outcomes for everyone.”

Voxiva has developed these programs to help health plans improve key quality measures (HEDIS and EPSDT) and increase member retention. Independent evaluations of the services demonstrate improved outcomes on key quality measures, such as appointment attendance and timely immunizations.

“Voxiva has delivered mobile health services that improve the health of expectant and new moms, children, adults, and individuals living with diabetes, for more than 13 years,” said Paul Meyer, Chairman & President – Voxiva. “Our partnership with Optima and TracFone will help people improve their quality of health at no cost to them and at no cost to their health plan,” concluded Meyer.

“Promoting healthy living, while providing affordable care, is critical to the overall quality of life of every member,” said F.J. Pollak, President and CEO – TracFone. “By using call and text technology to improve engagement with their primary care provider, while simultaneously lowering costs, Optima Health will be enhancing the quality of care their members receive,” said Pollak.

About Voxiva

Founded in 2001, Voxiva is a global pioneer in delivering interactive mobile health services to help people live the healthiest life possible. The company's portfolio combines evidence-based health guidelines, state-of-the-art behavior change expertise and digital technology to promote maternal & child health, adult health & wellness, smoking cessation and diabetes self-management. Personalized health information is sent via text messaging, mobile web and mobile applications.

In 2011, Fast Company recognized Voxiva as one of the 50 Most Innovative Companies in the world. Learn more at www.voxiva.com or contact [email protected].

About TracFone

TracFone Wireless is a subsidiary of América Móvil S.A.B. de C.V. ("AMX") (BMV: AMX; NYSE: AMX; NASDAQ: AMOV; LATIBEX: XAMXL), the 5th largest cell phone company in the world and the largest in all of the Americas with more than 236 million wireless subscribers. To learn more visit www.safelinkhealthsolutions.com or contact [email protected].

About Optima Health

Optima Health, based in Virginia Beach, VA, provides health insurance coverage to more than 444,000 members. With 30 years of experience in the health insurance arena, Optima Health offers a suite of commercial products including consumer-directed, employee-owned and employer-sponsored plans, individual health plans, employee assistance programs and plans serving Medicare and Medicaid enrollees. Our provider network features over 15,000 providers including specialists, primary care physicians and hospitals. Optima Health offers programs to support members with chronic illnesses, customized wellness programs, and integrated clinical and behavioral health services as well as pharmacy management – all to help our members improve their health. Our goal is to provide better health, to be easy to use and offer services that are a great value. To learn more about Optima Health, visit www.optimahealth.com.

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